The crowd applauded as Steve Stricker approached the 9th green.
The first practice round of the U.S. Open was held Monday at Erin Hills in the town of Erin in Washington County. Players got a feel for the course as fans looked on.
Fans stream in the entrance at the start of practice rounds for the U.S. Open Monday.
As many as 35,000 people per day will visit Erin Hills during the tournament.
This is the first time the U.S. Open has ever been held in Wisconsin, and it's expected to make a $120 million impact on the region.
The centerpiece of Fan Central was a large Erin Hills logo created by Milwaukee Blacksmith.
Mike Davis, executive director and CEO of the USGA, kicks off the week from Fan Central.
More than 400,000 pieces of merchandise are available on-site.
The merchandise pavilion is 38,940 square feet.
Polo Ralph Lauren is the official outfitter of the tournament.
The headwear section was popular.
Volunteer Kevin Hehn stands next to the green and gold caps, the most popular headwear item in the merchandise tent.
About 5,400 volunteers are staffing the U.S. Open, many of whom sell merchandise.
Much of the merchandise is branded with the Erin Hills logo.
The USGA provided fan services such as merchandise bag check and shipping.
Lexus displayed its vehicles in a tent in Fan Central.
Deloitte sponsored a Golf Innovation Experience tent.
Temperatures soared into the 90s Monday, and hydration stations were available throughout the course.
Bean bags were set up in front of the leaderboard for fans.
The concessions menu included a few nods to Wisconsin cuisine.
Corporations with concession tents included Starbucks and Ruth's Chris Steak House.
Rolex sponsored clocks on the course.
Some tickets gave fans access to dining tents.
The food counter at one of the private dining tents. The USGA expects to go through 100,000 hot dogs and 365,000 12-ounce beers during the tournament.
The bar in one of the private dining tents.
Spectators eat in a private dining tent.
Erin Hills has been transformed over the past several months with tents and infrastructure.
Crowds walk from the main entrance toward the course.
More than 368,440 square feet of canvas went into the tent city created at Erin Hills for the event.
Steve Stricker putts on the 9th green.
Stricker, a Wisconsin native, was a fan favorite.
Brian Nelson, second from right, looks out at the 18th hole from the Baird hospitality tent.
Several players hit more than one ball from a particular lie to see how the course played.
Adam Scott hit several balls from this spot on the 18th fairway.
There are 156 players competing in the 2017 U.S. Open. Many of them signed autographs for fans today.
A caddy walks toward the clubhouse at Erin Hills.
About 3,500 tons of HVAC was installed to provide air conditioning in the tents.
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