08/07/2018 4:00 pm-7:00 pm

Event Details

With 2 billion Facebook users, 330 million active Twitter accounts, 40 million daily Instagram photo uploads, and countless digital sites—social media is the best means ever invented to grow both your personal reputation as well as that of your organization.

Learning objectives:
• Identify which social platforms make sense for your organization, not based on what you think, but where your audience actually is
• Describe how you should invest your resources, and learn how to overcome the apprehension of social media simply being a waste of time
• Discuss the types of content you should be utilizing, and why most people are using the exactly wrong kind
• Demonstrate which analytics are important and which to ignore

Speaker Info: Spencer Smith is the founder of spencerXsmith.com, and an Instructor at the University of Wisconsin and Rutgers University, where he teaches classes on Social Media Strategy. He’s been called a “Digital Marketing Expert” by Forbes, and is the winner of the 2016 & 2017 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business.
His debut book “ROTOMA: The ROI of Social Media Top of Mind” is an Amazon Bestseller, and was featured in Forbes in November of 2017. Each guest will receive their own copy!

More information and registration at MBBI.org

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