War games

War games

Prepare your marketing counterattack.
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Innovate or Die

Innovate or Die

Understand the problems your customers face.
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Innovate or Die

Innovate or Die

Tell me your company’s innovation story.
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Innovate or Die

Innovate or Die

There are several ways to succeed when you run a replicative company.
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Maximize your marketing budget

Maximize your marketing budget

Every good marketing program begins with a plan – a means of allocating the limited resources of your marketing budget. Think of this plan as a big recipe. Into it go all the ...
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A year-round Halloween obsession

A year-round Halloween obsession

The Good Life
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How to avoid paying for junk followers on social media

How to avoid paying for junk followers on social media

I can understand why companies want to pay for followers on social media. They want to have as many people as possible to (maybe) engage with the brand organically on social media in the ...
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Is traditional retail on life support?

Is traditional retail on life support?

When I entered into the world of retailing in the late 1960s, Thanksgiving was a day of rest. It was the day when the visual merchandising gremlins transformed the store overnight into a ...
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The five strategies to build your business

The five strategies to build your business

Every good marketing plan begins with goals. Sometime late last year, your company’s visionaries gathered around and decided where they want to be in 10 years, where they need to be ...
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Innovate or Die

Innovate or Die

Mention a moving company and immediately the image of a musclebound hunky male inevitably comes to mind. Don’t most customers want alpha males moving all that big equipment and heavy ...
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Bring out the WOW in You

Bring out the WOW in You

The “Mad Men” era produced two giants of advertising with completely different philosophies: • Leo Burnett: “Use logic and reason to convince buyers of the value of your ...
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Innovate or die: Derse Inc.’s smarter approach to face-to-face marketing

Innovate or die: Derse Inc.’s smarter approach to face-to-face marketing

Trade shows. Can’t live with them, can’t live without them. Many companies simply go through the motions, thinking they have to make a trade show appearance in order to stay ...
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