Maximize your marketing budget

Maximize your marketing budget

Every good marketing program begins with a plan – a means of allocating the limited resources of your marketing budget. Think of this plan as a big recipe. Into it go all the ...
Read Article
A year-round Halloween obsession

A year-round Halloween obsession

The Good Life
Read Article
How to avoid paying for junk followers on social media

How to avoid paying for junk followers on social media

I can understand why companies want to pay for followers on social media. They want to have as many people as possible to (maybe) engage with the brand organically on social media in the ...
Read Article
Is traditional retail on life support?

Is traditional retail on life support?

When I entered into the world of retailing in the late 1960s, Thanksgiving was a day of rest. It was the day when the visual merchandising gremlins transformed the store overnight into a ...
Read Article
The five strategies to build your business

The five strategies to build your business

Every good marketing plan begins with goals. Sometime late last year, your company’s visionaries gathered around and decided where they want to be in 10 years, where they need to be ...
Read Article
Bring out the WOW in You

Bring out the WOW in You

The “Mad Men” era produced two giants of advertising with completely different philosophies: • Leo Burnett: “Use logic and reason to convince buyers of the value of your ...
Read Article
I’m here. Now what?

I’m here. Now what?

You were told that your company has to be “on social media.” You created a Facebook page because you heard everyone does. You've tried tweeting because your competitor does. Now you ...
Read Article
Demographic shifts

Demographic shifts

In a 1960s anti-war song the lyrics stated, “Where have all the flowers gone?” Today we sing “Where have all the Twinkies gone?”
Read Article
Unintended consequences

Unintended consequences

The last thing every salesperson wants is to be like other salespeople. Can you name another profession where there is such a strong distaste for being like all of the others in the ...
Read Article
Targeted ads can work with a game plan

Targeted ads can work with a game plan

Aside from managing their brand through official pages and groups on social media networks, businesses also have the option to run targeted advertisements on these websites based on the ...
Read Article
Digital marketing presents new challenges

Digital marketing presents new challenges

If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition that your business would have to deal with, think again. We are in the ...
Read Article
Build editorial value internally and externally

Build editorial value internally and externally

Blogging is a powerful tool. But taking the time to plan how you'll develop content and aligning it with your company's brand and goals – both externally for your customers and ...
Read Article