TopLine Results Corporation, Pewaukee, has named Melanie R. Varin as Chief Operating Officer and consultant. Varin will helm the company’s business process consulting practice. For more than 25 years, Varin has led sales and marketing teams for organizations like GE Healthcare and Eastman Kodak in driving revenue of more than $140 million in sales. “Some of the most rewarding parts of my career have been leading business turn-arounds. I am delighted to lend that expertise to other businesses, so that they may grow into their full potential,” according to Melanie Varin.
Fred Varin, President, founded TopLine Results in April 1999 with the goal of helping businesses achieve success through outstanding CRM systems. “During our nearly two decades as leaders in the CRM space, we have seen the importance of well-defined sales processes in successful CRM implementations. Processes that work for sales, marketing and customer service teams are the linchpin to CRM that works for the whole organization and are a key to increased user adoption,” said Fred Varin. “Process consulting in conjunction with the implementation of a CRM system is a tremendous value-add for our clients.”
Company:
TopLine Results Corporation
1099 Quail Court
Ste 200
Pewaukee, Wisconsin 53072
