Milwaukee, Wisconsin — Gravity Marketing, LLC, has announced the hire of seasoned technology executive Eric Lien as Vice President, Strategist. Leon has more than 25 years of experience in B2B marketing, mainly with companies in the technology sector. In his new role at Gravity, he will leverage this experience to develop strategies that optimize the marketing, promotion, and sales efforts of small and medium businesses, leading directly to revenue growth.
“Marketing should build community around an organization. That’s the only way to create a system that produces strategic predictable results,” said Mike Kuharske, President of Gravity Marketing. “Eric’s experience leading marketing teams at companies ranging from large global corporations to small local startups will be invaluable as he works with Gravity clients to build a stronger presence and automate the first few steps of the buying process.”
Throughout his professional career, Lien has helped his teams and entire organizations be more successful through leadership, collaboration, and mentoring. He has built a professional reputation as an enthusiastic marketer, strong communicator, and tech-savvy leader.
Lien values helping Wisconsin’s startup ecosystem succeed by personally supporting small businesses and aspiring entrepreneurs. He invests his time mentoring and advising at organizations including Biz Starts, gener8tor & The Commons and is a member of the Wisconsin Technology Council. He has taught marketing and innovation at MSOE University and the UW-Milwaukee Executive Program.
Some of the organizations where Lien has held leadership roles over the past 25 years include: General Electric, Fairfield CT; Rockwell Automation, Milwaukee, WI; PKWARE, Inc., Milwaukee, WI; and Runzheimer Intl, Burlington, WI. Lien also has been involved with numerous start-ups including: SilverStream Software/Novell, Provo, UT; InfoRay, Cambridge, MA; AQS/Insurity, Hartford CT; and BrightLife Innovations, Milwaukee, WI.
Lien holds a bachelor’s degree in electrical engineering from the Milwaukee School of Engineering and a master’s degree in executive business administration from Rensselaer Polytechnic Institute. In addition, he has taken dozens of advanced courses from GE Management Institute and Rockwell/Allen Bradley Training for leadership, change management, Six Sigma, sales, marketing, and negotiation.
About Gravity Marketing LLC
Gravity Marketing LLC, founded in 2009, provides Virtual Marketing Officer (VMO) services, consisting of an outsourced marketing team for small and medium-sized organizations in Wisconsin and across the nation. Gravity’s virtual marketing teams develop marketing strategy, create key performance measures and execute marketing activities as if they were internal staff. Founded by Mike Kuharske, a career sales professional, the company’s mission is to ensure marketing activities connect to the sales process of organizations. www.gravitym.com
Education: Lien holds a bachelor’s degree in electrical engineering from the Milwaukee School of Engineering and a master’s degree in executive business administration from Rensselaer Polytechnic Institute. In addition, he has taken dozens of advanced courses from GE Management Institute and Rockwell/Allen Bradley Training for leadership, change management, Six Sigma, sales, marketing, and negotiation.
Gravity Marketing LLC
305 N Plankinton Ave, Suite 100
Milwaukee, WI 53203