Flu Facts: Q&A with Dr. Michael Jaeger

There’s still time to protect yourself with the flu shot

The flu costs our country approximately $5.8 billion in health care costs and lost productivity, so we all have a lot to gain by taking proactive steps against it.

Bringing startups’ ideas to market

Spotlight on the Center for Technology Commercialization

The third in our series of spotlight articles on partner organizations who, like the WEDC, are committed to helping companies succeed and grow in the state.

Why a local, multi-platform B2B marketing strategy matters

Part one of a BizTimes-exclusive series on local marketing for B2B

Without unlimited resources and a big, dedicated marketing team that includes strategists, data analysts, designers, writers and more, how does the average B2B company succeed at marketing?

Business relocation can aid in employee attraction, retention

Part three in our series on growth management

For Glenn Rieder, a new facility is the logical choice

Home delivery pharmacy: What’s in it for you?

Savings are measurable in more than just time

Mail order prescriptions provide lower cost, better adherence and big convenience. What you need to know to maximize your employees' health plans

Content marketing without a plan is doomed to fail

You wouldn't build a house with no blueprint

The first-ever Milwaukee Area B2B Content Marketing survey confirms that a documented strategy is a must if you want to be successful with content marketing.

Connecting with the evolving B2B customer

Hint: a strong brand is more important than ever

Here's the reality: B2B buying processes are steadily becoming more complex, involving more people and taking longer to complete

The expansion option

Part 2 in our series on managing business growth

How TJ Hale made the decision to grow in place by expanding their current facility

Brushing up on health care costs

Dental benefits can drive decreased medical spend

Oral health issues cost U.S. employers 164 million work hours each year. Still think dental insurance is an "add-on?"

Does your company have a full funnel content strategy?

5 steps to nurturing leads all the way to the sale

Without a plan for nurturing, content goes to waste, ignored by prospective customers who don’t understand how it applies to their needs.

Creating a competitive edge for Wisconsin manufacturers

Spotlight on Wisconsin Manufacturers Extension Partnership (WMEP)

This is the second in our series of spotlight articles on partner organizations who, like the Wisconsin Economic Development Corporation (WEDC), are committed to helping companies succeed...

Pressed for space?

Understand the trade-offs of construction, expansion and relocation

Seven factors every company should consider when space needs change