Milwaukee Biz Blog: Technologies on display at Foxconn event will help drive Wisconsin’s economy

Tour of company’s exhibits was like a trip to Epcot

MOUNT PLEASANT – Inside the Foxconn Technology Group’s prototype production center in Racine County, the show that naturally attracted the most news media attention starred President Trump, House Speaker Paul Ryan and Gov. Scott Walker.

Just outside the hall where Trump, Ryan and Walker and others spoke last week, the real luminaries weren’t politicians or even people – but technologies that will place Wisconsin on the leading edge of an American revolution in manufacturing and health care.

The size and scope of Foxconn’s emerging presence in Wisconsin was on display for a groundbreaking ceremony that left even those familiar with the project in awe of what’s to come as the world’s fourth-largest tech company imbeds itself in the state.

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The standard descriptor of Foxconn is that of a company that assembles iPhones and television sets. That’s true, but it’s also a company with technologies to combat cancer; enhance learning for students of all ages; improve manufacturing quality and efficiency; store and retrieve massive amounts of medical data; create sustainable systems; and support legacy business sectors such as retail, aviation and transportation.

A tour of Foxconn’s exhibits was like a trip to an Epcot Center of technology, with something to amaze every visitor. Even if the 2,900-acre campus does not grow into “the eighth wonder of the world,” as Trump predicted, the company will redefine Wisconsin’s economy precisely because so many of its technologies build upon existing strengths. Consider these examples:

  • Through its Smart Technologies arm, Foxconn holds the largest market share in interactive technology for schools in the United States. About 25 percent of all U.S. schools license the Smart Software Suite. One of the best familiar products is the “Smart Board,” an evolution of the traditional white board.
  • About 40 percent of the high-performance computing servers in the world are produced by Foxconn, which is a contract manufacturer for other brands. They form the backbone of the Internet cloud by helping to store, process and transmit massive amounts of data. A leading example is medical data used for imaging and personalized medicine, a field that has grown with the mapping of the human genome.
  • Set to be constructed in the Racine complex is the Zap-X radiosurgery system. The Zap-X is a self-contained, self-shielded therapeutic radiation device dedicated to treating brain, head and neck lesions, both benign and malignant.
  • Industrial products that rely on artificial intelligence include “Internet of Things” quality control systems, green data center systems to monitor and control wastes, robotics, transportation logistics systems and advanced packaging processes.

Central to the “Wisconn Valley” complex in Racine County will be production of high-definition screens to be used for purposes that include mobile devices and televisions, which are part of Foxconn’s Sharp brand, but also for next-generation uses. Autonomous vehicles, avionics and medical imaging are among the intended uses of Foxconn’s 8k/5g platform, which produces pictures so sharp that surgeons can perform critical procedures remotely.

With its massive footprint and forecasts of up to 13,000 employees, Foxconn’s Racine park is the center of attention and expected to be “transformative” for the southeast Wisconsin economy, as Racine County Executive Jonathan Delagrave told the groundbreaking day visitors.

Crews install Foxconn signage on its building in downtown Milwaukee.

Increasingly, however, Foxconn is looking like a company with statewide ambitions. It has purchased a downtown Milwaukee office building to serve as a headquarters and innovation center; announced plans Friday for an innovation center in Green Bay; contracted with about 40 Wisconsin firms for construction and related services; and started building a supply chain that stands to be Wisconsin’s largest. So much for the prediction Foxconn would cut and run, leaving Wisconsin in the lurch.

If anything, Foxconn’s investment is more secure than ever as trade tensions mount and foreign companies look to relocate production to the United States. Foxconn founder and chief executive officer Terry Gou, who worked in Wisconsin about 40 years ago as part of a Midwest sales route, sounded like a man who prefers to be on the inside of America looking out.

“A strong Wisconsin is good for America, and a strong America is good for the world,” Gou told the Racine crowd.

If the technologies on display are used to leverage Wisconsin’s historic strengths in manufacturing, health care, education and more, that strength will come.

Tom Still is the president of the Wisconsin Technology Council.

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