The “Traveling Beer Garden” concept was introduced by Sprecher and Milwaukee County Parks in May, and the first beer garden, a converted fire truck, visited six different county parks in July and August for two weeks.
The second mobile beer garden, also a repurposed fire truck, will visit the Milwaukee Rally at Wisconsin Harley Davidson in Oconomowoc from Aug. 28-31.
The Milwaukee Rally will include two stages of live music and several special events for both riders and non-riders.
An ambulance has also been converted into a concession stand, to travel with the beer garden. It will serve pizzas, large pretzels, Sprecher popcorn, root beer-flavored popcorn, gourmet sodas, ice cream and floats.
“We couldn’t ask for a better venue to debut our second traveling beer garden,” said Jeff Hamilton, president of the craft brewery. “Harley Davidson has always been a sign of Milwaukee-based ingenuity; Sprecher Brewery has too. We’re proud to be affiliated with such a strong local brand. I also want people to know that we’re serving not just a wide variety of our beer and our malternatives, but many of our gourmet sodas and floats as well. For those who don’t want alcohol, we’ve got some awesome options.”