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Guiffre Brothers provides Indy 500 recovery vehicle
May 24, 2013 11:00 AM
When the carnage flies from high-speed collisions on the track during the Indianapolis 500 this Memorial Day weekend, Milwaukee-based Guiffre Brothers Cranes Inc. will be there to literally pick up the pieces.

For the third consecutive year, Giuffre Brothers Cranes has designed and constructed the “Official Indy 500 Recovery Vehicle,” a specialized, articulating boom truck to assure a fast, clean and safe response to incidents and accidents that occur during one of the world’s most watched sporting events.

“In racing and in television, a few seconds can be worth millions of dollars,” said Dominic Giuffre, vice president of Giuffre Brothers Cranes. “Most importantly, however, is the safety of the drivers and the public, and our specialized truck, unlike a conventional tow truck, provides the safest and most efficient way to deal with disabled vehicles during a race.”

Giuffre brothers Dominic and Frank are no strangers to the racing community. They have been actively involved in Indy-style racing for decades, both as team owners and race promoters at Wisconsin’s famous Milwaukee Mile racetrack.

“Racing flows in our blood, and can be traced back to the 1950’s when our Dad would work at racetracks,” said Dominic. “In 2011, when managers at Indy mentioned they wanted to develop a new high-tech recovery vehicle, one able to quickly reach out and safely evacuate a damaged car, it was only natural our team would be the one to design it, given our experience in the racing industry and our knowledge of cranes.”

Prior to 2011, Giuffre said, most United States racetracks used old-fashioned tow trucks to remove damaged and disabled vehicles from the track. Since Indy-style cars are towed by lifting them by a hook mounted near the center of the vehicle, the auto could easily bounce around, potentially creating a human safety hazard, more damage to the disabled vehicle or allow the dangling car to spill fluids like oil onto the track, creating a dangerous situation for the remaining drivers.

“Our design brings the old-fashioned wrecker into the 21st century,” said Giuffre. “Our plan was to design and build a special crane attached to a flat-bed truck that could lift, recover and clear a car from the track quicker and safer than the old version.”

Giuffre also noted another valuable trait. When the truck reaches the team’s garage, it can reach out and deposit the car directly on the floor inside the garage, rather than dropping it outside the garage door.

The Giuffre design team’s 2013 vehicle of choice is a combination Fassi hydraulic knuckle boom crane, mounted on a Freightliner M2 truck with an Allison automatic transmission and 20-foot flat bed.

Giuffre Brothers Cranes, which is celebrating its 50th year in business, is based in Milwaukee at 6635 S. 13th St. The company also has locations in Chicago, Salt Lake City, Phoenix and Palm Beach.

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Bayshore additions will include new Sprecher’s Restaurant
May 24, 2013 11:00 AM
Bayshore Town Center in Glendale announced the arrival of five new stores and two unique restaurants in the second half of 2013.

Within the next few months, Bayshore Town Center will also carry out the relocation of four current tenants.

The new tenants represent approximately 37,000 square feet of newly leased retail and restaurant space.

The new restaurants will be a Sprecher’s Restaurant and Pub and a new 8-Twelve MVP Bar and Grill by Ryan Braun, Aaron Rodgers and Surg Restaurants.

Sprecher’s will open its fourth location.

Owned and operated by Wisconsin natives Kevin and Katy Lederer and Felix and Kristin Richgels, and licensed to operate by Sprecher Brewing Company, Sprecher’s currently has locations in Madison, Lake Geneva and the Wisconsin Dells.

“We are very excited to bring Sprecher’s Pub to our namesake brewery’s home in Glendale,” said Kevin Lederer. “Sprecher Brewing is an icon in the Milwaukee area, particularly in the North Shore, and we always knew that we wanted to open a location here.”

Sprecher’s Restaurant & Pub was launched four years ago with a licensing agreement between restaurant ownership and Randy Sprecher, founder of Sprecher Brewery, and Jeff Hamilton, the brewery’s president.

”We’re having a great year at Bayshore with a number of new openings and events for our visitors to enjoy.  These five new retailers, along with the recent announcement of 8-Twelve MVP Bar and Grill coming to Bayshore, bring even more variety to the Town Center and position us well for the future,” said David Moss, general manager of Bayshore Town Center.

The five new retail tenants are: Athleta, a division of Gap Inc.;  Paper Source , another first-to-market store set to open in the fall; Ulta Beauty , a full-service salon; Torrid apparel store; Icing by Claire’s, featuring jewelry, hair and beauty accessories.

Tenants undergoing renovations and relocations include: Payless Shoe Source; Lane Bryant; Board Game Barrister; and US Cellular.

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State committee freezes UW tuition and kills rent-to-own exemption
May 24, 2013 11:00 AM
The Joint Finance Committee approved resolutions Thursday to freeze tuition at the University of Wisconsin System and to delete a provision in Gov. Scott Walker's budget that would have exempted rent-to-own businesses from the Wisconsin Consumer Act.

The six Senate GOP members joined with Democrats to remove the measure rent-to-own exemption, which critics said would have allowed rent-to-own companies to charge predatory interest rates on the poor.

Earlier in the day, the budget panel voted to reduce the GPR allocation to the University of Wisconsin System by more than $30 million annually, while freezing tuition and segregated fees and requiring the system to dip into its reserves disclosed in a recent state audit.

In total, the omnibus motion removed $183.8 million in GPR compared to the original budget proposal, leaving UW with a slight cut over its current base.

"Because of lack of forthrightness, because of a lack of honesty and openness, we find ourselves with an motion before us that is going to, one, establish a process where we have more oversight over the university," said Sen. Sheila Harsdorf (R-River Falls).

For ongoing coverage, visit WisPolitics.com, a media partner of BizTimes.


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Laughlin Constable wins Best of Show in Paragon Awards
May 24, 2013 11:00 AM
Laughlin Constable was honored with the Best in Show award for its work with the Wisconsin Department of Tourism during the 2013 Paragon Awards, Southeastern Wisconsin Public Relations Society of America’s annual awards program honoring the best in professional communications.

More than 50 public relations professionals were honored during the program held this week at the Hilton Milwaukee City Center.

The Best in Show award-winning submission – “Travel Wisconsin Helps Keep Wisconsinites Warm with ‘The Big Bundle Up’” – served to promote the Wisconsin Department of Tourism’s annual community relations campaign to collect warm clothing items for needy families.

The campaign – spearheaded by Lisa Todd of Laughlin Constable and Danielle Johnson of the Wisconsin Department of Tourism – utilized multiple communications platforms resulting in a 550 percent year-over-year increase in the total number of items collected.

“To win 12 Paragons, including ‘Best in Show,’ is a tremendous honor and truly reflective of our agency’s dedication to quality,” said Evan Zeppos, executive vice president and managing director of public relations for Laughlin Constable. “Laughlin Constable has a great team of talented and passionate individuals whose goal is to consistently exceed client expectations. We couldn’t be more proud about today’s big win – it reinforces the successes we find in providing a diverse and high level of service through our Full Circle Branding efforts.”

“We had many outstanding submissions this year,” said Don Klein, president of the Southeastern Wisconsin PRSA chapter. “It’s truly a testament to the quality of communications work going on in the region.”

This year's Communicator of the Year is Jeff Sherman, president and co-owner of OnMilwaukee.com.

This year’s winner of the Dorothy Thomas Black award is Dale Brown, who led the firm Brown and Martin for more than 30 years before his recent retirement. His use of ventriloquism as a serious communications tool has gained him national attention.

The following is a list of other 2013 Paragon Award winners:

Media Relations Programs - Business & Industry
Award of Merit – Colin Hutt, Kristen Davis Ashley Cobert and Nikki Butgereit of Primum Marketing Communications for 7Summits.
Award of Merit – Ryan Amundson, Kim Mitschke and Kelly Skindzelewski of Potawatomi Bingo Casino for “Wild Earth Cucina Italiana Restaurant Opening.”
Award of Merit – John Verre and Elizabeth Siepmann of Emerald Isle PR for “Rooting for A&W Root Beer.”

Media Relations Programs – Government and Nonprofit
Award of Merit – Kathy Bero and Gina Rupcic of Emerald Isle PR for “Promoting Better Food; A Better Life.”
Award of Excellence – Elizabeth Hockerman, Mallory Steinberg and Laura Mandell of Bader Rutter & Associates for Dairy Management Inc. Inaugural Sustainability Awards.
Award of Excellence – Megan Greve and Lisa Marshall of Laughlin Constable with the Wisconsin Department of Tourism for the Wisconsin Department of Tourism 2012 Media Relations.

Ongoing Social Media Campaign
Award of Merit – Amanda Eggert and Kelly Borde of Laughlin Constable with the Wisconsin Department of Tourism for the Travel Wisconsin Social Media Strategy.

Community Relations Programs
Award of Excellence – Standard Process for “Giving Palmyra the Royal Lee Treatment.
Award of Excellence – Lisa Todd and Danielle Johnson of Laughlin Constable with the Wisconsin Department of Tourism for “Travel Wisconsin Helps Keep Wisconsinites Warm with ‘The Big Bundle Up.’”

Public Service Programs
Award of Merit – Kelly Savage of State Farm Insurance for “Celebrate My Drive.”

Crisis Communications Implementation
Award of Merit – Carolyn Bellin, Kathy Sieja, Beth Strohbusch and Nalissa Wienke of Froedtert Hospital and the Medical College of Wisconsin for “Managing and International Crisis.”

Integrated Communications Programs – Business or Industry
Award of Merit – Hare Strigenz for “Pizza Pizzam! by Chartwells.”
Award of Merit – Beth Crivello-Wagner, Dana Carpenter and Colin Deval of Core Creative for Verizon Wireless 400th 4G LTE Market Launch.
Award of Excellence – Erica Zipp, Mary Anderson, Tim Duffin, Scott Mozing and Katie Rotella of Bader Rutter & Associates for Burpee Home Gardens.
Award of Excellence – Anna Zeck, Jeff Dardis and Michael Peppers for Laughlin Constable with McDonald’s Restaurants of Southeastern Wisconsin for Free Oatmeal Day at McDonald’s.

Integrated Communications Programs – Government of Nonprofit
Award of Excellence – Jeannine Sherman of VISIT Milwaukee for Dear MKE: Phase 1.
Award of Excellence – Sandy Leske and Gina Rupcic of Emerald Isle PR with Catholic Charities for the “Make a Ripple” campaign.
Award of Excellence – Lisa Marshall and Danielle Johnson of Laughlin Constable with the Wisconsin Department of Tourism for “Travel Wisconsin Pairs Up with the Zucker Brothers to Film State Tourism Ads”

Marketing Consumer Products and Services
Award of Excellence – Erica Zipp, Mary Anderson, Tim Duffin and Katie Rotella of Bader Rutter and Associates for Burpee Home Gardens.

Marketing Business to Business
Award of Merit – Colin Hutt, Kristen Davis, Ashley Cobert and Nikki Butgereit of Primum Marketing Communications for Provade.
Grassroots Marketing Programs
Award of Merit – Celtic, Inc., for Milwaukee Irish Fest Tell a Friend.
Award of Merit – Jeannine Sherman of VISIT Milwaukee for the VISIT Milwaukee 2012 Street Team.

Internal Communications
Award of Merit – Northwestern Mutual for Campus Connection.
Award of Merit – Crystal McNeal, Chantel Balzell, Lisa Fernandez, Kim Mitschke, Renee Kirnberger, Ryan Amundson and Kelly Skindzelewski of Potawatomi Bingo Casino for “PBC Live.”
Award of Merit – Hare Strigenz for “Pizza Pizzam! by Chartwells.”
Media Relations Tactic – Press Kit
Award of Merit – Harley Davidson for the Harley Davidson Press Kit.
Award of Excellence – Jeff Dardis, Lisa Marshall and Danielle Johnson of Laughlin Constable with the Wisconsin Department of Tourism for Travel Wisconsin’s 2012 Press Kit.
Award of Excellence – Kevin Rausch and Liz Sweet of Emerald Isle PR and West Bend Mutual Insurance of “Drive for Life.”
Award of Excellence – Celtic, Inc. for “Bringing the World’s Best Running Trails to Your Living Room.”
Media Relations Tactic – Press Release or Other Tactic
Award of Merit – Hare Strigenz or “Pizza Pizzam! by Chartwells.”
Award of Merit – Celtic, Inc. for “Emergency Backup Power in the Wake of Superstorm Sandy.”

Direct Mail
Award of Merit – Sara Schmitz, Wynnie Zuchowski, Sarah Borden, Heather Bolyard, Ryann Flynn, Ray Boome, Rick Stoner, Dr. Andrea White and Wendy Irvine of Bader Rutter & Associates with Zoetis for Social Media in a Box.

Multimedia
Award of Excellence – Celtic, Inc. for Milwaukee Irish Fest Sponsorship Video.
Award of Excellence – Hare Strigenz for Fresh Cook by Chartwells.
Award of Excellence – Father Luke Strand and Darrell Bock of Emerald Isle PR and St. Francis De Sales Seminary for “Day in the Life Video.”

Special Events
Award of Excellence - Renee Kirnberger, Kelly Skindzelewski, Kymme Goodrich, Colleen Moore, Ryan Amundson, Crystal McNeal, Kim Mitschke and Chantell Balzell of Potawatomi Bingo Casino for their Hotel Ground Blessing and Official Groundbreaking Ceremony.
Award of Excellence – Ryan Amundson, Kim Mitschke and Kelly Skindzelewski of Potawatomi Bingo Casino for “Tribute to the King.”
Award of Excellence – Jeff Scrima, Norm Bruce, Susan Schoultz, Jackie Costa and Christina Steder of Clear Verve Marketing with Waukesha GuitarTown for Waukesha GuiterTown Special Event.
Award of Excellence – Northwestern Mutual for “Salute to the Stars.”
Award of Excellence – Colin Hutt, Kristen Davis, Ashley Cobert, Dustin Vrab, Marissa Gallus and Nikki Butgereit of Primum Marketing Communications for the Primum 007 Anniversary Party.
Award of Excellence – Brenna Sadler, Evan Zeppos, Brian Knox and Steve Costello of Laughlin Constable with the BMO Harris Bradley Center for “Introducing the BMO Harris Bradley Center.”

Annual Reports
Award of Merit – Madeline Gianforte, Pat Bogenschuetz, Susan Schoultz and Christina Steder of Clear Verve Marketing with CORE/El Centro for the CORE/El Centro Annual Report.

Brochures
Award of Merit – Nicole Weber and Kelly Borde of Laughlin Constable and the Wisconsin Department of Tourism for the Wisconsin State Highway Map.

Social Media Tactics
Award of Merit – Laughlin Constable with Bon-Ton for the Bon-Ton Back-To-School Promotion Facebook Application.
Award of Excellence – Amanda Eggert and Kelly Borde of Laughlin Constable with the Wisconsin Department of Tourism for the Packer Dream Draft Sweepstakes.
Award of Excellence – Kris Naidl, Cassi Curran and Laura Krinke of Laughlin Constable with the Wisconsin Cranberry Growers Association for the WSCGA 125th Anniversary Sweepstakes.

Online Tactics
Award of Merit – Northwestern Mutual for Lifespan Calculator.
Award of Excellence – Wisconsin Dental Association, Group One Marketing, Punch Digital and SunAnt Creative for WDA.org website renovation.
Award of Excellence – Potawatomi Bingo Casino for Casino Connection Online.
Award of Excellence – Jamie Lindsley and Meghan Yunker of Emerald Isle PR with CCI Systems for “Transforming a High-Tech Website.”

Miscellaneous
Award of Merit – Colin Hutt, Kristen Davis, Ashley Cobert and Nikki Butgereit of Primum Marketing Communications for TEKLYNX Case Studies Campaign.

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BizTimes Morning Headlines: Crystal Finishing to expand in Mosinee
May 24, 2013 11:00 AM
A Weston-based manufacturing company announced Thursday that it will add roughly 250 to 350 jobs and expand to Mosinee, a city that has lost hundreds of industrial jobs during the last two years.

Crystal Finishing Systems bought the former SNE Enterprises building, a 677,000-square-foot facility that closed last year, resulting in 550 layoffs.

Read more in the BizTimes Morning Headlines.

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BizTimes Nonprofit Weekly: Northwestern Mutual donates $336,000 to benefit college-bound students
May 24, 2013 11:00 AM
Milwaukee-based Northwestern Mutual Life Insurance Co. Inc. is donating 12 grants worth $336,000 to colleges and universities throughout Wisconsin in an effort to make higher education more affordable for underprivileged students.

The grants will be distributed by the Northwestern Mutual Foundation, which operates as Northwestern Mutual's charitable arm.

"Education is a driving force for any growing economy and healthy community," said John Kordsmeier, president of Northwestern Mutual Foundation. "These grants enable more first generation and minority students to cross the graduation stage, demonstrating how this support positively impacts the individual, the city and the talent pool."

For more, read the BizTimes Nonprofit Weekly.


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Weekend preview
May 24, 2013 11:00 AM
Busy readers of the BizTimes Daily can get a jumpstart on the Memorial Day weekend by reading the OnMilwaukee.com Weekend Preview.

For a roundup of the holiday weekend events, click here.

OnMilwaukee.com is a media partner of BizTimes.


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Fewer homeowners in region are underwater
May 23, 2013 11:00 AM
As a housing market continues to gradually recover from the collapse during the Great Recession, the percentage of homeowners in the metro Milwaukee area that are underwater (owe more on their home than it is worth) fell from 29.1 percent in the fourth quarter of 2012 to 28.2 percent in the first quarter of 2013, according to a new report from Seattle-based Zillow Inc., which tracks residential real estate values.
 
However, the Milwaukee area has a higher rate of underwater homeowners than the national rate of 25.4 percent, according to Zillow.

Another 18.2 percent of homeowners with mortgages, nationally, while not technically underwater likely do not have enough equity to afford to move, according to the report.
Among the largest metro area covered by Zillow, those with the highest underwater rate are: Las Vegas, 54.3 percent; Atlanta, 47.6 percent; Orlando, 41.8 percent; and Detroit, 40.1 percent.

In the metro Milwaukee area, Milwaukee County has the most underwater homeowners with 40.1 percent of mortgages in negative equity. Negative equity rates for the other counties include: Washington County, 18.5 percent; Waukesha County, 14.8 percent; Ozaukee County, 14.1 percent.

Zillow predicts the national negative equity rate will fall from 25.4 percent in the first quarter of 2013 to 23.5 percent by the first quarter of 2014. About 1.4 million homeowners will achieve positive equity during that time, according to the report. Most of those homeowners will be in the Los Angeles; Riverside, Calif.; and Phoenix areas.

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U.S. Bank provides financing for Milwaukee housing project
May 23, 2013 11:00 AM
U.S. Bank is providing nearly $10 million in financing to help Heartland Housing Inc. develop a 37-unit family supportive housing project on a once vacant piece of land in northeast Milwaukee.
 
U.S. Bank’s commitment includes $9.6 million of federal Low-Income Housing Tax Credit (LIHTC) equity, which subsidizes the cost of the construction, allowing the housing units, which are located in the Harambee neighborhood, to be rented at below-market, affordable rates. 

“Our shared commitment to empowering individuals so that they can meet their most basic needs makes a partnership with Heartland a natural fit,” said Rob Wasserman, senior vice president for U.S. Bancorp Community Development Corp. (USBCDC), the community development subsidiary of Minneapolis-based U.S. Bank that made the investment. “Heartland’s work is strengthening communities across the Midwest and around the world, and we look forward to partnering with them again in the future.” 

Located at Center and Buffum Streets, the development will offer nine two-bedroom units, 18 three-bedroom units, and 10 four-bedroom units for homeless families and those at-risk of becoming homeless. The development will integrate affordable housing with a range of support services provided by Community Advocates, a Milwaukee-based nonprofit that has been providing a wide array of services to homeless and low-income families for the past 35 years. Construction is underway and will be completed by December 2013.

“Because the causes of poverty, injustice and lack of opportunity are interrelated and interlocking, it’s important that the services we provide for residents are similarly comprehensive and integrated,” said Michael Goldberg, executive director of Heartland Housing. “Partnering with Community Advocates allows us to provide high-quality, client-centered services. We’re grateful for U.S. Bank’s assistance in helping make this project a reality.” 

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Cambridge Major expands in Germantown
May 23, 2013 11:00 AM
Cambridge Major Laboratories Inc. has renovated its U.S. headquarters in Germantown.
 
The global pharmaceutical chemistry company’s investment in its existing 300,000-square-foot facility has increased manufacturing capacity by almost 40 percent and will create 30 jobs.

The project cost $11.5 million, with the help of a $500,000 Impact Fund Loan from Economic Development of Washington County, said Christian Tscheschlok, executive director of EDWC.

The company uses reactor lab suites in the production of various chemicals, Tscheschlok said.

“This project is operationalizing a fourth production suite that they had existing in their current footprint,” he said.

The Germantown Active Pharmaceutical Ingredient manufacturing facility was built in 2009 and the company invested $13 million in another reactor capacity expansion in 2012.

The expansion has been completed, production has started and the company has filled almost 20 of the 30 jobs, said Brian Scanlan, president and CEO of Cambridge.

Cambridge has more than 240 employees worldwide, 170 of whom are at the Germantown location.

“This facility build-out is a great example of our willingness to rapidly respond to market demand, turning what was once open space into a high quality pharmaceutical manufacturing facility staffed to meet the needs of our expanding customer base,” Scanlan said. “Working in partnership with EDWC was fundamental to our success, and we are committed to working together to create high quality jobs in the Washington County region where there is a talented workforce.”

The renovation, which includes new equipment and technology, will allow CML to continue to compete globally on cost, Tscheschlok said.

EDWC is awarding its Impact Fund loans to companies that are already established in Washington County and are helping to drive economic growth, he said.

“We see them as effectively a catalyst, a driver business in Washington County’s economy and exactly the kind of existing business we want to support,” Tscheschlok said. “We’re looking for those companies that have demonstrated some success and are requiring additional fuel to keep their growth going.”

EDWC has another $1 million remaining in its fund, which is allocated in the county’s capital budget.

“We continue to be impressed with CML and value the impact that they have in Washington County,” Tscheschlok said. “They are a testament that the biomedical industries are not just an emerging industry in Washington County, but a growing one.”

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Green Bay Packaging to expand in Ashwaubenon
May 23, 2013 11:45 AM
Green Bay Packaging Inc. is undertaking a $95 million expansion of its Coated Products operation located in Ashwaubenon. The investment also will help retain the company’s workforce in Wisconsin.
 
The company will build a new 240,000-square-foot building, along with new converting equipment for its manufacturing operation. The building will include a state-of-the-art storage and retrieval system for inventory and movement of raw materials and finished goods. The modernization will improve the company’s environmentally friendly manufacturing process through improved utilization and reduced resource consumption.

“Most importantly, this investment allows us to further improve our strategic focus on flexibility and responsiveness to customer requirements,” said Will Kress, president of Green Bay Packaging.

The company is eligible for up to $1.976 million in tax credits through the Wisconsin Economic Development Corporation (WEDC) to assist in the expansion. The Village of Ashwaubenon is providing a $1 million tax incremental financing (TIF) incentive and supporting the vacation of a street to allow the development to occur.

“An important part of our business development strategy is to help Wisconsin businesses that are investing in their future to meet new opportunities and retain jobs,” said Reed Hall, secretary and chief executive office of the WEDC. “Green Bay Packaging has maintained its legacy of being a strong Wisconsin company.”

Green Bay Packaging manufactures high-quality products used for a wide variety of retail packaging and labeling applications.

The job retention tax credits will be distributed annually in direct relation to the number of jobs retained over a three-year period.

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WEDC launches new business development website
May 23, 2013 11:00 AM
The Wisconsin Economic Development Corporation (WEDC) today launched a new website, www.InWisconsin.com, to help new, growing and relocating businesses find available economic development resources.
 
InWisconsin.com is intended to serve several audiences. It features a searchable database (ConnectED) of programs, incentives and tools throughout the state that are available to existing Wisconsin business and entrepreneurs. It provides information to site selectors and other economic development professionals exploring business opportunities in the state.

In addition, the site helps Wisconsin’s more than 600 regional and community economic development organizations share information and co-market the state’s business climate through a self-service portal that provides access to In Wisconsin-branded marketing materials.

“InWisconsin.com promotes Wisconsin as a great place to start, locate and grow a business,” said Kelly Lietz, vice president of marketing for WEDC. “We’ve designed the site to connect business leaders and economic development professionals with the resources they need to maximize their business development efforts. Every page of our site includes a call to action, whether it is program information, economic development tools, or contact information for the specialist most qualified to assist with the inquiry.”

WEDC worked with the Wisconsin Economic Development Institute to include a cost comparison tool that allows site selection consultants and others to compare Wisconsin against competitor states using a variety of key data points. The site also includes current international market reports for 24 countries compiled by WEDC’s market development partners to assist Wisconsin companies in expanding their markets globally.

The new website contains more than 435 pages of business development information, organization news and press releases about Wisconsin business development activity; dozens of downloadable information resources; and 270 links to economic development partner organizations throughout the state. Built-in reporting will allow WEDC to capture, track and measure interest in business development opportunities in Wisconsin.

Nelson Schmidt, WEDC’s Milwaukee-based marketing agency, led the eight-month site development plan. The costs for developing the site, which included planning, design, research, copywriting, design and testing, were $450,000. 

The WEDC also is referring companies to www.wisconsinbiz.com, a business development resource that was developed by BizTimes Media LLC.

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ManpowerGroup refines business model
May 23, 2013 11:00 AM
ManpowerGroup, the Milwaukee-based global leader in contingent and permanent recruitment workforce solutions, today announced it is differentiating and evolving its business model to deliver faster, higher quality matches to employers and job seekers.
 
The unique, market-based model blends Manpower's industry-leading U.S. branch network with leading technology to address the rigorous requirements of clients.

"Manpower pioneered the staffing industry, and today we are transforming the industry with a model underscored by speed, customization, quality and a high-touch experience," said Jorge Perez, senior vice president, Manpower, North America. "In a world of certain uncertainty, work models are changing for our clients and job seekers, and Manpower has the capability and vision to tailor solutions to their needs."

Market volatility is creating many challenges for employers including compressed cycles and margins, continual cost and pricing pressure, and increased competition. These pressures have impacted workforce models too. In anticipation of the shifting business environment, Manpower's service delivery approach evolved, and today marks the formal launch of the next chapter in Manpower's 65-year history.

With the new multi-channel model, Manpower is introducing a market-based structure where a blended team of local branches, in-market client engagement teams and virtual recruiting and service delivery teams work in lockstep to create a robust service network. Whereas industry competitors moved out of markets in recent years, Manpower says it is committed to the communities where it does business and is elevating its service level.

"Manpower's history of innovation began in the branch network, and it remains the heart of the innovative spirit of our company," said Perez. "Our local expertise and understanding of each market in combination with an expert client engagement team and an enhanced virtual network will benefit clients and job seekers with fast, high-quality employment matches."

Founded in 1948, ManpowerGroup is a $22 billion company with offices in more than 80 countries and territories around the world. Each day, ManpowerGroup connects more than 630,000 people to work through its relationships with 400,000 clients worldwide.

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WISN-Channel 12 dominates TV ratings again
May 23, 2013 12:00 PM
WISN-Channel 12, a media partner of BizTimes, dominated the southeastern Wisconsin May sweeps ratings period.

Channel 12 News, weekdays at 10 p.m., is the No. 1 newscast in the region for the second consecutive May ratings period. WISN-Channel 12 led with an 8.9 household rating, followed by WTMJ (6.0), WITI (5.7) and WDJT (5.6). This is WISN-Channel 12's widest lead in the late evening news competition in Milwaukee ratings history.

WISN-Channel 12 News grew its second half-hour late news audience year-to-year for the third consecutive ratings period. With a 6.3 rating, WISN-12 News at 10:30 p.m. leads in its time period and draws a larger audience than any other station's late newscast, including the 9 p.m. news on WITI (5.9) and WMLW (1.0).

The Channel 12 news anchors for the 10 p.m. newscast are Kathy Mykleby and Craig McKee.

"Being the news leader and #1 television station in southeastern Wisconsin is a wonderful honor and comes with great responsibility," says Jan Wade, president and general manager of WISN-TV. "We are particularly proud to serve our viewers with stories that are important and impactful to our community – stories that really make a difference and affect change."

This May ratings period marks the end of the official 2012/13 television season and the eighth consecutive full-season, sign-on to sign-off win for WISN-12.

The station is also the clear sign-on to sign-off leader among southeastern Wisconsin households for the eighth consecutive May with a 3.7 rating, followed by WITI (2.7), WTMJ (2.4) and WDJT (2.3).

In early evening news, the station continues to lead with the top local news audiences from 5 to 7 p.m.

In morning news, WISN-12 leads Monday through Sunday from 5 to 9 a.m. with a wide lead over the competition. Weekday mornings, local news continues to be very competitive, particularly in the 6 to 7 a.m. hour with a close race between WISN (4.4) and WITI (4.7). On the weekend, WISN 12 News This Morning continues its solid lead in the 7 to 9 a.m. time period where three local news stations compete head-to-head.

"I am so happy for, and proud of, our staff," Wade said. "They are a very dedicated, caring and hard working group of professionals, whom I look forward to working with each day."
WISN-12, the ABC affiliate in Milwaukee, is owned by Hearst Television Inc,, a wholly-owned subsidiary of Hearst Corporation.

The ratings were conducted by Nielsen Media Research.

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Cranberry Growers launch consumer education campaign
May 23, 2013 12:00 PM
The United Cranberry Growers Cooperative (UCGC), based in Wausau, today launched Be Berry Aware, a new consumer education campaign to help consumers identify high-quality cranberry juices that pack the nutritional benefits.
 
According to the organization, most people know that cranberries have a multitude of health benefits, but many consumers do not know which cranberry juices actually have a significant amount of cranberry content.

Cranberries are heart healthy, promote urinary tract health, a rich source of antioxidants, a good source of dietary fiber, and contain no fat, no cholesterol and very little sodium. The campaign suggests consumers read the label for guidance. Cranberry juice should be the very first juice listed.

"Collectively polyphenols represent a 'fingerprint' of the cranberry fruit. Our innovative techniques provide information both quantitatively (how much of the compound is present) and qualitatively (what is the shape and complexity of the compound). This information is used for authenticity, standardization and efficacy evaluation of cranberry products," said Christian Krueger, a research scientist and CEO of Complete Phytochemical Solutions LLC, who performed the testing on the juice products.

For a list of the 10 healthiest cranberry juice products in the market, visit www.beberryaware.com.

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