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Southeastern Wisconsin business people make it happen.
Thursday, July 23, 2015
Milwaukee Public Museum to renovate 'Streets' exhibit
July 16, 2015 11:11 AM
The iconic “Streets of Old Milwaukee” exhibit nestled in the Milwaukee Public Museum will close temporarily on Monday, Aug. 3, for significant renovation work as it turns 50 years old.

The exhibit opened in January 1965 under Carl Borhegyi, museum director at the time. Borhegyi’s inspiration for the exhibit came from a 19th century barbershop and drugstore exhibit located in the museum’s library building. Museum artist Edward Green led the design of the original exhibit, which aimed to guide visitors through a fall evening set in the early 1900s.

As the museum enhances the exhibit later this summer, it will incorporate more sensory experiences, such as new soundscapes, new sights and smells, and new “secrets” to uncover.

Most exhibits showcase history, Dennis Kois, president and chief executive officer of the museum, said in an announcement. “‘Streets’ has become part of Milwaukee’s history. We’re very excited to build on that history by implementing changes that will enhance not only the Streets themselves, but deliver the kind of visitor experience contemporary museum-goers expect.”

The redesigned exhibit will also feature new technological components. Visitors will enter the exhibit on a life-sized streetcar that will move along tracks and, with technology, appear to travel back in time. Visitors will be able to take in new storefronts and businesses, overhear conversations carried on by “Streets” residents and take part on hands-on activities. One of those activities will allow museum-goers to climb on a penny-farthing high wheeler.

Throughout its time at the museum, the “Streets” exhibit has undergone renovations and received additions. In the late 1990s, the museum outfitted the exhibit with three new units, including the Watson Family House, which introduced an African-American perspective to the exhibit. That house showcases objects from the home of freed Virginia slave Sully Watson and his wife, Susanna.

“The ‘Streets of Old Milwaukee’ is probably the most popular exhibit in Wisconsin and is certainly so for residents of Milwaukee,” Kois said. “The renovation of ‘Streets’ gives us an incredible opportunity to both enrich the experience already there by taking visitors deeper into the magical experience of going back in time, but also to weave into that experience the viewpoints of people who were living in the city at that time but whose voices were left out.”

The museum expects to reopen the exhibit in December.

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Amazon hiring for 1,000 new positions in Kenosha
July 16, 2015 11:18 AM
Amazon, which hired 1,000 employees this spring for its new Kenosha fulfillment center, has revealed it is now hiring for another 1,000 full-time positions.

The Seattle-based retailer is seeking full-time fulfillment associates on all shifts for the massive 1.1 million square foot fulfillment center, and will be making on-the-spot job offers at a recruitment event at the Kenosha County Job Center today. It put out the call for the job fair on the Job Center of Wisconsin website last week.

The company added the jobs as a result of international customer demand, said Nina Lindsey, Amazon spokesperson. Amazon is also adding thousands of other fulfillment jobs nationwide, including in 1,200 in Louisville, Ky. and 500 in Hebron, Ky., she said.

“This current round of hiring is all due to customer demand, so that is something we will watch closely and then hire based on that customer demand,” Lindsey said.

Fulfillment associate roles start at $12 per hour, but the pay varies depending on position and schedule, Lindsey said. Employees are offered a competitive rate of pay and a benefits package that includes medical, dental, vision, a 401(k) with employer match, stock and bonuses. After a year, employees are eligible for the Career Choice program, which allows them to go back to school for courses in in-demand fields, whether or not they match with roles available at Amazon.

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From the magazine: ‘Targeting sales prospects through social platforms’
July 16, 2015 11:20 AM
“Social selling generates 40 percent more qualified leads and opportunities than cold calling,” according to Hootsuite’s global vice president of enterprise sales, Darren Suomi, who gleaned the figure from Customer Think.

That makes sense, Suomi says as “social gives everybody an ability to make a more genuine connection via social than a one way, unsolicited reach-out.”

Throughout the sales cycle – before, during and after sales – businesses can use social media to find, connect and nurture leads, according to Suomi’s expertise.

Read more in BizTimes’ Social Media Strategies column that appears in the July 13 issue.

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Bubbler Quote of the Week
July 16, 2015 11:22 AM

“Companies continue to stretch their people beyond what is reasonable and quite frankly, sustainable. Companies are still doing more with less, and I suspect that an inflection point will come where mission critical people will burn out.”
~Christine McMahon, a columnist for BizTimes Milwaukee  
Read more in BizTimes Milwaukee’s new cover story by former executive editor Steve Jagler: Mid-year Economic Forecast: ‘Be a swashbuckler.’

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BizTimes Bubbler Executive of the Week: Dean LePoidevin
July 16, 2015 11:24 AM

Dean LePoidevin, president of LePoidevin Marketing
Address: 245 S. Executive Drive, Suite 365, Brookfield
Website: www.LePoidevinMarketing.com
Industry: Advertising, public relations and marketing services
Employees: 12
Family: “Beautiful and supportive wife, Ruth. Successful sons Elliot, Alec and Zachary. Talented daughter-in-law, Lauren, and highly intelligent 18-month-old grandson, Jackson.”

What was the smartest thing LePoidevin Marketing did in the past year?  
“Hire several young, energetic and highly talented associates to bolster our digital marketing expertise. Combined with our senior level professionals, we now have a much stronger and more experienced team to service our changing clients’ needs.”

What’s new at your company?  
“We have enhanced our digital marketing, social media, content management and analytical skills to stay ahead of client demand. As our business marketing clients invest more in non-traditional forms of communication, we have been there to provide the strategies needed to help ensure measurable results.”

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?  
“Our next move will be to add an account executive and additional creative team members. Hopefully in the next six months.”

What will be LePoidevin Marketing’s main challenges in the next year?  
“Finding qualified talent to add to the team. It isn’t enough anymore to have the basic skills needed to program a website or write a marketing plan. Our team members have to possess the business and marketing insights that allow them to contribute ideas and recommendations on a global scale.”

How does LePoidevin Marketing distinguish itself from other marketing agencies in southeastern Wisconsin?  
“We compete with agencies located throughout the United States in vertical industries in which we have experience. Our main points of differentiation are our depth of knowledge and skill in specific industries like animal health, medical, packaging and material handling. Very few agencies can match our broad range of capabilities in these industries.”

How do you define LePoidevin Marketing’s brand? How would you describe your corporate culture?  
“Our people are our brand, and our clients have come to trust our counsel and creative approach to solving business challenges. We are a very tight team that enjoys the relationships we’ve forged here and with each of our clients. The culture is open, collaborative and free from politics. I’m very proud of this team and know our clients enjoy working with us. After all, it’s a people business, and clients want to work with smart, creative and fun people.”

How do you work with your clients to ensure their brand is truly unique?  
“We help them define the very essence of their brand and what it means to their customers and prospects, then craft messages for each audience segment that quickly convey the benefits of that brand. Everything we create and execute for our clients serves to increase awareness and reinforce their brand promise, and drive product sales.”

What has fueled your company’s growth?  
“Our focus on our clients’ businesses and the results we help deliver in the form of qualified leads, conversions and sales. We’ve resisted pushing the shiny new advertising gimmicks and held fast to our fully integrated approach. Our clients know we’ve got their back.”

Do you have a business mantra?  
“Always be candid and truthful when working with clients, while continually striving to provide sound marketing counsel and smart, creative ideas that will advance their business. It appears to work, as several of our clients have been with us for many years.”

What was the best advice you ever received?  
“To treat everyone – clients, associates and business partners – fairly and with respect.”

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Hot Bubbler Books
July 16, 2015 11:27 AM
Five bestselling business books you should read:

1. “The Aspirational Investor,” by Ashvin Chhabra
2. “Your Strategy Needs a Strategy,” by Martin Reeves, Knut Haanaes and Janmejaya Sinha
3. “The Wright Brothers,” by David McCullough
4. “How to Fly a Horse,” by Kevin Ashton
5. “Jim Cramer’s Get Rich Carefully,” by James Cramer

Courtesy of www.800ceoread.com.

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Bubbler Calendar
July 16, 2015 11:28 AM

*Thursday, July 16, East Town Association will hold another “Jazz in the Park” concert with a double feature. The free outdoor music series, presented by Boston Store and Columbia St. Mary’s, brings live jazz to Cathedral Square in downtown Milwaukee. Concerts are held each Thursday from 5 to 9 p.m. The music kicks off at 6 p.m. with a happy hour scheduled for 5 p.m. The next show will showcase the music of Streetlife featuring Warren Wiegratz and No BS! Brass Band. “Jazz in the Park” runs through Thursday, Sept. 3. For more information on the series, visit www.easttown.com/events/jazz-in-the-park/.

*Friday, July 17, through Sunday, July 19, the Milwaukee Brewers will take on the Pittsburgh Pirates in home games at Miller Park, located at 1 Brewers Way in Milwaukee. Friday’s game will begin at 7:10 p.m., Saturday’s game will start at 6:10 p.m., and Sunday’s game will start at 1:10 p.m. For more information on the games or to purchase tickets, click here.

*Tuesday, July 21, “Chill on the Hill” will feature live music performed by The Vitrolum Republic and Grasping at Straws. “Chill on the Hill” is a free weekly music series that brings live music acts to Humboldt Park in Bay View each Tuesday evening. The music kicks off at 6 p.m. The summer series, presented by the Bay View Neighborhood Association, runs through Tuesday, Sept. 1. For more information on the series, visit www.bayviewneighborhood.org/chill_on_the_hill.

*Thursday, July 23, the Greater Brookfield Chamber of Commerce will facilitate a “Business After 5” networking event at Krause Funeral Home, 21600 W. Capitol Drive in Brookfield. The event, part of a chamber series, will run from 5 to 7 p.m. Cost for members is $10 with preregistration and $15 at the door. Cost for first-time attendees is $15. For more information or to register, click here.

*Thursday, July 23, the Wisconsin Women’s Business Initiative Corporation will hold a class on “MBA Marketing: Building Your Business Brand.” The course is part of a three-session marketing workshop series that equips business owners with tools and strategies for branding, social media, web design and more. Individuals can take one class for $15 or complete the series for $40. The July 23 workshop will run from 6 to 9 p.m. at WWBIC Racine, located at 245 Main Street in Racine. For more information on the marketing series, click here.

*Friday, July 24, the Waukesha County Business Alliance will hold a “One-on-One with Public Officials” conversation. The event, which belongs to a monthly series, will give attendees an opportunity to talk to Matt Moroney, senior advisor, office of Gov. Scott Walker. The event is free to attend and will run from 7:30 to 8:30 a.m. in the Jannsen Conference Room of the Waukesha County Business Alliance, 2717 N. Grandview Boulevard, Suite 300, in Waukesha. For more information on the event and registration, click here.

*Wednesday, July 29, FUEL Milwaukee will hold a “Purely Social” event at Plum Lounge. The event, part of a monthly networking series, will feature an opportunity for business professionals to connect over complimentary appetizers and drink specials. The event is free and open to the public and will run from 6 to 9 p.m. Plum Lounge is located at 780 N. Jefferson Street in downtown Milwaukee. For more information or to register, click here.

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BizTimes Poll Question
July 16, 2015 11:31 AM
Is the state budget recently passed by the Legislature good for Wisconsin?

Vote now and view the results so far by answering today's Milwaukee Biz Biz Poll question.

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Erica Breunlin BizTimes Bubbler Weekly is compiled by BizTimes Milwaukee reporter Erica Breunlin. This bulletin is published every Thursday morning. Send news tips to erica.breunlin@biztimes.com or call her at (414) 336-7121.


Bubbler Networking Resources

» African American Chamber of Commerce Milwaukee
» American Marketing Association-Milwaukee Chapter
» Association of Management Professionals LLC
» Business Marketing Association-Milwaukee
» Conservative Young Professionals of Milwaukee
» Creative Alliance of Greater Milwaukee
» Executive Women International-Milwaukee Chapter
» Executive Women's Golf Association-Milwaukee Chapter
» FUEL Milwaukee
» Grandville-Brown Deer Chamber of Commerce
» Greater Brookfield Chamber of Commerce
» Mequon-Thiensville Chamber of Commerce
» Metropolitan Milwaukee Association of Commerce (MMAC)
» National Association of Women Business Owners
» Professional Dimensions
» Public Relations Society of America - Wisconsin Chapter,
» South Suburban Chamber of Commerce
» Sheboygan County Chamber of Commerce
» Summit Young Professionals
» Tempo Waukesha
» Tempo Milwaukee
» Tempo Washington County
» The Gateway to Milwaukee
» Waukesha County Business Alliance
» West Allis/West Milwaukee Chamber of Commerce
» Wisconsin Better Business Bureau
» Women's FOCUS
» Young Professionals of Waukesha County
» YP Impact

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