During the first half of this year, Big Bend Development LLC rolled out an aggressive marketing campaign for the Terraces at River Bluff, a condominium development planned for a site south of East Ogden Avenue between North Broadway and North Milwaukee Street in downtown Milwaukee.

The marketing campaign included television commercials, an unusual sales technique for a Milwaukee condominium development.

However, since August, Big Bend has put the marketing campaign for the project on hold and is making some interior design changes to the development.

"We had a marketing study done, and it said we had to revise some things," said Big Bend Development partner Randy Scoville.

The marketing study revealed that the development had too many units priced in the $400,000 to $600,000 range and not enough in the $200,000 to $400,000 range, Scoville said.

In the original plans for the development, about 60 percent of the units were in the $400,000 to $600,000 price range. After the redesign, only about 30 to 40 percent of the units in the building will be in that price range, Scoville said.

Most of the units in the $400,000 to $600,000 range are between 1,600 and 1,800 square feet in size. The units in the $200,000 to $400,000 range are between 850 and 1,500 square feet, Scoville said.

The project consists of two 13-story buildings. In the original plan, one of the buildings was planned for 74 condos, and the other was planned for 76. Changes in the works for the project will not affect the size of the buildings, but it will change the number of units, Scoville said. Each building will end up with up to 90 units once the redesign is complete, he said.

"Some of the really big units will be split into two units," Scoville said.

The mid-priced range has been the hardest sell for the downtown condo market, which is taking on a barbell shape, with great demands for condos in the $1 million price range and for condos below $400,000, but shrinking demand in between.

Many of the downtown condo buyers are empty nesters who are selling pricey suburban homes and can afford to buy condos approaching $1 million in cost. The second-biggest segment of the downtown condo market are young professionals who can only afford condos priced below $400,000.

The $400,000 to $600,000 market is dominated by families who are buying suburban homes and don't want to move downtown, Scoville said.

"The middle block is the toughest to sell (for downtown condos)," he said.

Big Bend hopes to have the redesign for the Terraces at River Bluff complete in time to resume its marketing push after Jan. 1, Scoville said. Construction could begin by the middle of 2007, and residents will move in about 18 months after the construction begins, he said.

Company: Judson & Associates S.C.

Title: Vice president

Education: U.W.-Whitewater, bachelor in finance with an emphasis in real estate

Family: Fiancé, Amanda

City of residence: New Berlin

Hobbies: Rugby, golf

What are you working on? "Industrial/Flex/Investment."

How does the market look to you? "Moderate to solid demand for industrial space."

What was the best deal you've ever been involved in? "A 51,000-square-foot, multi-tenant flex building sale in Oconomowoc and successfully re-tenanting the building."

What was the funniest moment of your career? "Showing up to an appointment with 17 stitches in my eye from a rugby injury and telling my client that my significant other had assaulted me. Had him going for a while, and we had a good laugh about it afterward."

Roadster LLC, which is owned by Chris Coakley, owner of Milwaukee-based C. Coakley Relocation Systems, recently purchased a 584,810-square-foot industrial building on a 23-acre property at 200-06 2nd St., Kewaskum, from Regal Ware Inc., for $3 million. David Buckley, a broker for Colliers Barry, and Kevin Barry, a senior vice president for Colliers Barry, brokered the deal. The property had to be resurveyed for a lot split from Regal Ware's corporate headquarters at 1675 Reigle Drive. Regal Ware is leasing about 112,000 square feet, or about 20 percent, of the building. Coakley will lease out the rest of the building to other tenants and might use some of the building for storage

Milwaukee-based CG Schmidt recently promoted Mikelis "Mike" Abuls to executive vice president and chief operating officer.

Wauwatosa-based Irgens Development Partners LLC recently promoted Timothy Nelson to vice president.

Waukesha-based Ruekert/Mielke recently promoted Steven Wurster and Anthony Petersen to supervisory positions in the civil and municipal department

Scott Reithel, senior vice president of Milwaukee-based Metropolitan Associates, was recently elected vice president of the Alexandria, Va.-based National Affordable Housing Management Association.

Fredonia-based Stony Hill Management has developed a new program that allows real estate brokers and salespeople to obtain continuing education online. The program, the Real Estate Information Network (REIN), enables realtors to take a seminar any time it is convenient for them. REIN, which is licensed by the state, uses a streaming video format with a speaker and PowerPoint slides. The seminars are presented by Rick Staff, the former general counsel of legal service with the Wisconsin Realtors Association. REIN recently launched their Web site (www.wi-rein.com), where individuals can go for more information, to view a sample of the programming, or to purchase a seminar.

NAIOP 2006 Industrial and Office Market Update, 7:15 a.m.-9 a.m., Wednesday, Dec. 6, Italian Community Center, 631 E. Chicago St., Milwaukee, (262-522-6375).

IREM holiday party, 5:30 p.m., Thursday, Dec. 7, Swank, 628 N. Water St., Milwaukee, (414-476-4736).

Blueprint for Sustainable Development, Designing for a Greener Future, 7:30 a.m.-4 p.m., Thursday, Dec. 7, Ellwood H. May Environmental Park, 3615 Mueller Road, Sheboygan, (800-969-7013).

BOMA Holiday Party, 6 p.m., Tuesday, Dec. 12, Westmoor Country Club, 400 S. Moorland Road, Brookfield, (414-278-7557).

Construction Economic Forecast, 7:30 a.m.-10:30 a.m., Wednesday, Dec. 13, Milwaukee Athletic Club, 758 N. Broadway, Milwaukee, (414-778-4100).

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