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Summerfest has become an economic engine in its 40 years, contributing funds to the state and local municipalities through tax revenue and bringing dollars to the Milwaukee area by directly and indirectly impacting businesses.
$110 million
The total annual economic impact of Summerfest on Milwaukee business volume, comprising $61 million in direct impact and $49 million in indirect impact.
$7.9 million
The annual amount out-of-state vendors and attendees spend at local hotels.
$6.8 million
The annual amount of tax revenue the State of Wisconsin receives from the economic activity produced by Summerfest.
$2.4 million
The annual amount of tax revenue local governments receive from the economic activity produced by Summerfest.
$1.4 million
The annual rent payment Milwaukee World Festival Inc. pays the City of Milwaukee.
44 percent
The percentage of attendees who reside outside of Milwaukee County but in the state of Wisconsin.
26 percent
The percentage of attendees who are City of Milwaukee residents.
25 percent
The percentage of attendees who travel from out-of-state.
5 percent
The percentage of attendees who are Milwaukee County residents outside of the city.
