March 16, 2007 Cover Image

Cover Story - March 16, 2007

Chicago Calling

The distance between downtown Milwaukee and Chicago’s Loop is only about 90 miles. However, for many southeastern Wisconsin companies, that distance might as well be 1,000 miles, and there might as well be a fence at the state border. Many local companies are intimidated by the size of the Chicago market, they don’t have a network there and their frame of mind from a sales territory standpoint stops at the sign along Interstate 94 that welcomes people to the Illinois Tollway. So, they’re content to continue doing business in the metropolitan Milwaukee market of about 1.7 million people. Read More...

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