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Home > BizTimes Daily > Archives > March 16, 2010
Milwaukee licensee of Honeywell Generators expands into Latin America
Published March 16, 2010 - BizTimes Daily
Milwaukee-based North Shore Power Systems (NSPS), the exclusive licensee of the Honeywell brand for generators, is expanding distribution of its portable generators into the Latin American market via retailers and distributors.
NSPS designs and manufactures Honeywell generators.
The new channels will be supported by industry veteran Olga Hansen, director of Latin American and Caribbean sales. Hansen has years of experience selling generators and is fluent in Spanish and Portuguese. She is based in NSPS’s Miami office.
“We are responding to a demand in Latin America for backup power for portable generators,” said Jeff Servis, vice president of sales for NSPS. “Many Latin American countries rely on hydropower as one of their main sources of electrical energy, but various factors have meant dams are operating at low capacity resulting in frequent blackouts. In addition, the infrastructure is overtaxed, so even in favorable conditions, power outages are not unexpected.”
Honeywell Portable Generators are available in 10 models with continuous running watts from 3,000 to 7,500, and maximum surge watts ranging from 5,000 to 9,375.
“These generators are an excellent addition for homes or a small business,” Servis said. “A power outage that lasts even a few hours can mean lost revenue or sales for a business and an interruption of essential services for the homeowner. Having a portable generator to provide power backup provides security by keeping lights, communication devices, computers, heating and cooling systems, refrigeration and cooking appliances working. They can run through the night on a full tank of gas and, depending on the model and load, can power as many as 12 appliances at the same time.”
Honeywell Generators are currently available in a variety of local hardware stores throughout Latin America, including Juan Eljuri, a large retailer with locations throughout Venezuela and Ecuador.
“We are actively seeking retailers and distributors that will help us reach our objective of reaching every Latin American nation,” Servis said. “Latin American distribution is part of our company’s strategy to expand our business globally.”
Servis added that additional Honeywell generator models are in process of being developed. Its standby generator also is expected to be available soon.
