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Home > BizTimes Daily > Archives > January 12, 2010
California company acquires Netconcepts of Madison
Published January 12, 2010 - BizTimes Daily
Covario Inc., a provider of large-scale search advertising software and services, announced today it has acquired Netconcepts LLC of Madison.
Netconcepts specializes in the management of website search engine optimization (SEO) strategies.
The combined firms will do business as Covario Inc. and will be headquartered in San Diego, Calif.
The merged company will have nearly 100 customers in key industries such as high-tech, financial services, ecommerce, retail, consumer electronics, media, life sciences, and consumer packaged goods.
Covario will leverage the acquisition by integrating Netconcepts' GravityStream technology into Covario's SEO consulting practice and Organic Search Insight software.
"With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally," said Russ Mann, chief executive officer of Covario. "By coupling Covario's Organic Search Insight with NetConcepts' GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and also deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals."
"Advertisers who have constraints on their web development teams, usually do to the underfunding of information technology departments, need to build websites that are well optimized for Google," said Stephan Spencer, founder and president of Netconcepts. "The combined solution offers advertisers a fully automated SEO solution that spans keyword research, link building and web content management, strategy deployment, and ongoing reporting. There is no other solution like this on the market."
Spencer and Brian Klais, executive vice president of Netconcepts, are being retained by Covario. Alan Kipust, interim CEO of Netconcepts, is not being retained. The employees of Netconcepts have been offered positions with Covario, and the Madison office will remain open, Covario spokesman Josh Wozman told BizTimes this morning.
