Steinhafel's moves ahead with plans for new Madison store
Published June 15, 2009 - BizTimes Daily
The Madison Urban Design and Planning Commission recently approved Steinhafel's Furniture's plan for building a free-standing 99,726-square-foot furniture store on approximately 14.5 acres of land adjacent to East Towne Mall.
Company president Gary Steinhafel said the Waukesha-based firm will sign a short-term lease to occupy the former Steve and Barry's retail clothier location in Madison's East Towne Mall. Steinhafel's is planning to build a new furniture superstore nearby.
"East Towne Mall presents a unique short-term opportunity for us to enter the east side of Madison with our best selection of products. The location will make shopping more convenient while planning our new store," he said.
The new superstore will be located on East Springs Drive, across from Menards. In addition, Steinhafel has received conceptual approval to develop two out lots on the site.
Steinhafel's plans to develop the property as a home center destination, featuring pedestrian-friendly walkways, abundant landscaping, and an environmentally friendly building. The company is seeking related businesses to join in the development.
Steinhafel's plans to occupy the East Towne Mall location in August.



