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Home > BizTimes Daily > Archives > September 5, 2008
Master Lock launches security skins for iPods
Published September 5, 2008 - BizTimes Daily
Oak Creek-based Master Lock Company LLC hopes to cash in on the popularity of iPods, which have become some of the most popular and widely used portable media devices, with more than 170 million sold worldwide since its introduction in 2001.
Their frequent use while people are on the go and potentially less attentive to their surroundings have made them an easy target for would be thieves on campuses, in urban areas, on city transportation systems, and in many other public environments.
Master Lock unveiled today the first- of-its-kind iCage, a family of locking skins for iPod players. The iCage includes a durable, lightweight protective skin, set-your-own three-digit combination lock for keyless convenience, flexible cable for lock-down security, and three invisible shrink wraps for screen and body scratch protection.
The device remains fully functional in the new locking skin with access to all ports for the user.
"So many people have made their iPod an essential part of their lives and that means more, and often easier, opportunities for theft. The iCage maintains the ease of use of these devices while keeping them more secure," said John Heppner, president and chief executive officer of Fortune Brands Storage and Security, which includes Master Lock. "The iCage locking skin enhances the iPod user experience by making security possible wherever and whenever people are using them."
The new iCage is available for the 4GB and 8GB iPod nano; and the 30GB, 60GB, 80GB or 160GB iPod classic. The iCage has a suggested retail price of $14.99 for the nano models and $19.99 for the classic models.
For more information, visit www.masterlockitup.com.
