Canadian coffee chain opens café at Carroll University
Published September 30, 2008 - BizTimes Daily
One of Canada's favorite coffee brands is making its debut in the U.S. market with the establishment of a new cafe at Carroll University in Waukesha.
Introduced to Carroll by Chartwells, a division of Charlotte-based Compass Group, Second Cup won the chance to bring its brand to Carroll in a pitch against well-known U.S. coffee chains.
"We were delighted to be given the opportunity to demonstrate to Carroll University what Canadians have known for decades," said Stacey Mowbray, president of The Second Cup Coffee Company Inc. "We offer the size and scale of a global brand with the flexibility and local approach that comes with being a franchise system."
Carroll involved students, staff and faculty in the decision-making process.
"Carroll University prides itself on being a leader and is proud that Second Cup has partnered with us and Chartwells to develop its first U.S. café on our campus," said Douglas Hastad, president of Carroll University.
The Second Cup coffee shop is located in the Todd Wehr Memorial Library at Carroll University.
Second Cup is the largest specialty coffee franchiser in Canada. Chartwells, which has provided dining services to Carroll University since 2007 and introduced Second Cup as part of a total renovation of the food service facilitates, has taken on the role of franchisee.



