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Home > BizTimes Daily > Archives > September 30, 2008
Burlington entrepreneur launches senior care franchise
Published September 30, 2008 - BizTimes Daily
Entrepreneur Aaron Nelson has opened a Home Helpers franchise to serve senior citizens in Racine, Kenosha, Walworth and southern Milwaukee counties.
With the number of senior citizens in the United States expected to reach 76 million by 2030, more and more families are facing the responsibility of caring for aging loved ones, Nelson said.
"I was fortunate to have the means to be able to help my grandparents age at home," Nelson said. "I have seen what a positive impact aging at home has had on their lives. Offering Home Helpers services to Racine County and its surrounding areas provides the opportunity for local Seniors to age comfortably and with dignity, just like my grandparents."
Home Helpers is a growing national franchise that offers companionship and other personal services for seniors, new mothers and others needing assistance to live in their own home.
The company provides non-medical and personal care services on an hourly, daily or weekly basis, with tailored care plans customized to an individual's needs. Services include companionship, meal preparation, light housekeeping, grocery shopping, transportation, laundry, errand services and more.
"Often, a full-time nurse or medically trained professional isn't necessary to keep an aging parent or recuperating family member in their own home," Nelson said. "You just need someone to care for your loved one and provide companionship during the times that a family member can't be there. That being said, my entire staff is committed to treating each client with the respect and dignity they deserve. We view each client as an extension of our own family."
Home Helpers franchises are independently owned and operated in more than 500 markets across North America. Cincinnati-based Home Helpers is affiliated with Direct Link In-home Emergency Monitoring.
Nelson is a resident of Burlington. For additional information, call (262) 757-0012.
