Single Page | 
Multiple Pages
Home > BizTimes Daily > Archives > July 24, 2008
Lemonis takes the wheel at The Milwaukee Mile
Published July 24, 2008 - BizTimes Daily
The Milwaukee Mile speedway announced today the appointment of Marcus Lemonis as its new chairman.
The Miami, Fla., native attended Marquette University and said he "fell in love" with Milwaukee and Wisconsin. The NASCAR Camping World Summer Speed Weekend held this past June at The Milwaukee Mile was Lemonis' first involvement at The Mile.
"The Milwaukee Mile is one of this state's treasures, rich in history and full of potential and my immediate goal is to reintroduce the speedway to Wisconsin-based companies and residents," Lemonis said. "With their support, we'll be able to insure that the speedway continues to deliver a high caliber of outdoor entertainment. I have chosen to get involved to be able to bring focus and attention to this great city and state."
Lemonis will continue as chairman and CEO of Camping World/FreedomRoads, which is headquartered in Lincolnshire, Ill.
"Promoting both large businesses and smaller companies throughout state of Wisconsin fuels my passion and commitment to our community at The Milwaukee Mile," Lemonis said. "We are starting today working toward the full utilization of this extremely valuable franchise."
Lemonis succeeds past Milwaukee Mile chairman Craig Stoehr, who recently rejoined the global law firm Latham & Watkins to open offices in Dubai, United Arab Emirates and Doha, Qatar, where he will reside.
In a prepared statement, Stoehr said, "Marcus' passion for auto racing was clearly evident when we first met in May, and his business track record is exemplary. We have accomplished much over the last three years with The Mile under private ownership, and I have no doubt that Marcus will build on our success. We look forward to continuing our role as investors with Marcus leading the charge."
A spokeswoman for the Milwaukee Mile said Stoehr will remain a part of the track's ownership team.
