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Home > BizTimes Daily > Archives > March 31, 2008
Northwestern Mutual to donate $1 million
Published March 31, 2008 - BizTimes Daily
Northwestern Mutual Insurance Co. Inc. is inviting customers to express their priorities by voting online to determine how much money the Milwaukee company will donate to four national charities.
The company intends to donate $1 million to be divided among: America's Second Harvest - The Nation's Food Bank Network; Susan G. Komen for the Cure; Habitat for Humanity in New Orleans, La.; and the YMCA.
Each organization is guaranteed to receive at least $100,000.
To vote on which charity deserves more, visit www.letyourworriesgo.com, an interactive site that empowers people to "let go of their worries" using a medieval catapult, rocket ship, submarine or hot air balloon.
"We wanted a fun and engaging way to resonate with our Internet-savvy customers," said Nag Odekar, director of brand and advertising for Northwestern Mutual. "We believe the 'let your worries go' concept enables us to break through the clutter - illustrating our company's value in an entertaining and meaningful way."
