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Home > BizTimes Daily > Archives > December 29, 2008
Northeastern Wisconsin CEOs take action against recession
Published December 29, 2008 - BizTimes Daily
The recession is taking a toll on the outlook of chief executive officers in northeastern Wisconsin.
CEO confidence measured by the Nicolet National Bank Business Pulse poll taken Dec. 5-12 reflects the sentiments of about 600 CEOs in northeastern Wisconsin.
According to the newest survey: 50 percent view the current economic conditions as a threat; 47 percent have enacted additional internal expense controls; 42 percent have increased business development activities; and 42 percent have initiated a hiring freeze.
According to the poll, the CEOs said their top challenge (77 percent) in 2009 will be increasing sales. Other "very significant" challenges in 2009 will include operating in the context of financial uncertainty (53 percent); increasing health care insurance costs (33 percent); improving quality of marketing efforts (30 percent); operating with increasingly tight credit (28 percent), retaining quality employees (25 percent); and developing new products and services (22 percent).
The survey was conducted for Nicolet Bank by Intellectual Marketing.
A poll of economic optimism also is ongoing at www.biztimes.com.
