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Home > BizTimes Daily > Archives > September 20, 2007
Russ Darrow acquires Renner Kia and Mitsubishi franchises
Published September 20, 2007 - BizTimes Daily
The Russ Darrow Automotive Group has acquired the Renner Kia and Mitsubishi franchises of Wauwatosa
The moves strengthen Darrow's position as the No. 1 Kia dealer in Wisconsin. Mitsubishi is a new brand for the Darrow family, which now has 15 separate franchises among its 18 dealership locations.
The Renner Kia and Mitsubishi franchises had been operational on North Mayfair Road. Darrow announced that both of the newly-acquired Kia and Mitsubishi franchises will be relocated into its existing Darrow dealership location at 1901 N. Mayfair Road, also in Wauwatosa.
"We are excited about this acquisition of another Kia franchise, which has been proven to be a strong brand for us," said Russ Darrow, chairman and chief executive officer of the Russ Darrow Automotive Group. "And landing our first Mitsubishi franchise gives us a tremendous opportunity to sell the full line o f the high-quality, popular Mitsubishi autos, SUVs, the Mitsubishi Raider truck and the super sporty Eclipse Spyder as well. We look forward to having our customers visit our expanded Darrow Kia/Mitsubishi dealership."
The Russ Darrow Automotive Group, headquartered in Menomonee Falls, also operates a nationwide fleet and leasing business and has its own in-house financing company.
