North Shore Bank creates Spanish Web pages

Published March 6, 2007 - BizTimes Daily

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North Shore Bank announced that it has created a Spanish language section of its Web site at www.northshorebank.com.
Spanish-speaking customers are now able to find information about personal banking options, including checking and savings accounts, loans, investments and retirement accounts and more in Spanish.
"We are pleased to offer our Spanish-speaking customers with information about financial services in a manner that is easier for them to read and understand from the privacy of their own home," said Dorothy Krupa, vice president of e-banking for Brookfield-based North Shore Bank. "We have taken many proactive steps in recent years to address the needs of our Hispanic customers, and this Web site is yet another way in which we are striving to meet the banking needs of the Latino community."
The bank is also working on expanding its Spanish-language Web site to include information about business banking. The business portion of the Web site is expected to be launched this spring.
The Web site is the latest in a series of banking initiatives North Shore Bank has launched to serve its Hispanic customers. In 2004, the bank opened a full-service branch inside the El Rey Nana's Market Mexican Grocery store, which is staffed by all bilingual employees. The bank also has bilingual staff in eight of its other branches in Metro Milwaukee.
In addition, North Shore Bank was the first Wisconsin-based financial institution to accept matricula consular IDs, which are offered by the Mexican government to immigrants who typically don't have Social Security cards or other documents often required as proof of identity.

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