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Nike's New Year commercial to feature Whitewater student
Published December 27, 2007 - BizTimes Daily
Nike's New Year television commercial will feature University of Wisconsin-Whitewater wheelchair basketball player Matt Scott.
Scott, a senior from Detroit, Mich., and a member of the U.S. Paralympic Basketball team, will appear in Nike's "No Excuses" commercial. The spot is the latest in the company¹s series of "Just Do It" ads.
Throughout the commercial, Scott bounces a basketball and takes shots at the hoop, while reciting a long list of excuses people use to avoid working out and staying in shape. The spot ends with Scott in his wheelchair, slamming down two basketballs simultaneously and saying the final excuse, "And my feet hurt." He then wheels out of the gymnasium.
The commercial will air on New Year¹s Eve on ESPN and MTV and on New Year¹s Day on FOX, ESPN, the NFL Network, BET, the Comedy Channel, FUSE, ABC Family and others.
"Overcoming a disability and striving for athletic excellence is certainly not for the weak," Scott said. "I am proud I was chosen to represent disabled athletes and show that we do not make excuses."
The spot can be viewed on You Tube at www.youtube.com/watch?v=obdd31Q9PqA.
