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Home > BizTimes Daily > Archives > December 24, 2007
Wisconsin organic ice cream company lands national distribution
Published December 24, 2007 - BizTimes Daily
Sibby's Premium Organic Ice Cream's products with new packaging have gained national distribution, and the company has opened its first organic ice cream parlor in Viroqua.
With national distribution through the premiere organic distributor, United Natural Foods, Sibby's products are now sold in all Midwest Whole Foods Markets and many food co-ops and natural food stores across approximately 16 states.
The 100-percent woman-owned firm nearly perished in the floods that ravaged the Mississippi River basin in August.
"After seven years of struggle and then enduring the flood disaster, I finally feel prepared for growth and success; my new packaging is incredible, I have the support of Whole Foods and co-ops like Outpost (in Milwaukee), and we have national distribution ... most importantly, I'm making some amazing ice cream. We also send a heart-felt thanks to the generous donors and especially sowtheseeds.org who helped collect the disaster relief funds. And of course, I wouldn't be here without my many loyal customers," said Sue "Sibby" Sebion, president of the company. "It's wonderful how a big company like Whole Foods stood by me while we were down. Whole Foods CEO John Mackey is genuinely committed to embracing their local suppliers ... I am a living testament to that."
Sibby's is a hand-made all organic ice cream custard made from fresh, local milk. Her product is gluten-free and made without gums or artificial ingredients.
The ice cream factory is tucked into her family's 150-year old Norwegian homestead farm. One of Sibby's goals is to keep the farm in production through value-added ventures and sustainable practices, or "saving the family farm," as the label declares.
"My great grandfather homesteaded this farm in 1858. It's our mission to keep it producing and in the family," she said.
Sibby's new Organic Zone ice cream parlor in Viroqua. The Organic Zone serves fair-trade, locally roasted coffee and espresso drinks, soda, tea and hot dogs.
