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Home > BizTimes Daily > Archives > June 26, 2006
Brookfield company redesigns Rockwell's signage
Published June 26, 2006 - BizTimes Daily
Triad Creative Group of Brookfield recently completed the new corporate signage for the Rockwell Automation Inc. clock tower building fascia at its global headquarters in Milwaukee.
The fascia letters, standing eight feet tall and spanning134 feet across, contain 2,026 feet of glowing LED lighting, in red and white, making it one of the nation's largest LED-illuminated signs and providing dramatic visibility from the expressway.
Triad chose the technologically advanced, low-maintenance LEDs (light emitting diodes) for the project because of their superior reliability over neon. LEDs feature an average anticipated life span of 100,000 burning hours, instant cold weather start and energy efficiency/
Triad partnered with Michael's Signs Inc. of Racine in the fabrication of the signage for the building fascia, as well as the total campus identification signage for Rockwell Automation's corporate headquarters.
Triad Creative Group was formerly known as Roger Lex & Associates.
