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Home > BizTimes Daily > Archives > November 2, 2006
Lands' End launches new line of baby clothes
Published November 2, 2006 - BizTimes Daily
Dodgeville-based Lands' End is unveiling a new line of clothing and accessories for newborns, babies and toddlers.
The Lands' End Baby line will fit newborns through toddlers of 24 months, featuring soft, comfortable fabrics, all of which are adorned with details and delicate stitching.
"Our goal was to design fashionable and highly functional clothes for babies and toddlers," said Bradley O'Brien, vice president of design for the company. "Unlike picture-perfect outfits that hang in the closet while your baby grows out of them, Lands' End Baby is perfect to wear every day, and adorable too."
The new line features "soft" colors of pink, blue, green and classic patterns.
The Lands' End Baby line will be available online at www.landsend.com and in 50 Lands' End Baby specialty shops within select Sears stores. Lands' End is a member of Sears Holdings Corp.
