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Home > BizTimes Daily > Archives > October 31, 2006
PR company offers package plans for mid-sized businesses
Published October 31, 2006 - BizTimes Daily
Milwaukee-based Primum Marketing Communications is unveiling two new public relations package plans to make public relations services more accessible and affordable to mid-sized companies.
The company's "Orange Plan" and the more in-depth "Green Plan" both include monthly public relations strategy sessions, audience identification, message development and customized tactics.
By packaging the services, Primum is able to offer clients the public relations bundle at lower costs, according to Primum president Colin Hutt. Hutt said he developed the packages after consultations with companies in the business-to-business, consumer, health care/biotechnology and organizational practice areas.
"Clients really like our package approach because it makes public relations less confusing," Hutt said. "These plans aren't the only way we conduct public relations, but our package approach has struck a chord because of the value, consistency and flexibility it offers."
The company's office is located in downtown Milwaukee at 400 E. Wisconsin Ave., Suite 220. Additional information about the plans are available at (414) 765-2311 or www.primumpr.com.
