Single Page | 
Multiple Pages
Home > BizTimes Daily > Archives > October 26, 2006
UWM student is finalist for Chevy's Super Bowl ad contest
Published October 26, 2006 - BizTimes Daily
An advertising concept created by a University of Wisconsin-Milwaukee student will be one of five concepts to be considered for a Super Bowl ad by Chevrolet.
Katelyn Crabb, a native of North Prairie, Wis., submitted the concept to help Chevroet target the youth market and focus on the company's Aveo, Cobalt, HHR and Equinox models. Crabb's entry was among the five finalists selected from 820 student entries in 46 states for the contest.
The five finalist teams will be given all-expense paid trips to Detroit, where they will work with ad agency executives to fine-tune their presentations before they share them with Chevy. After a weekend spent working with the agency executives and experiencing the advertising world, the teams will present their concepts in person to Chevrolet. The winning team will be immersed in the advertising production experience with Chevrolet when their concept is turned into a commercial this winter.
"We received submissions from across the country and greatly appreciate the creative ideas that students shared with us," said Ed Peper, general manager of Chevrolet. "These submissions represent the ideas that were most creative and that showed the best understanding of the Chevy brand."
