Business Marketing Association September Event

The Business Marketing Association/Milwaukee Chapter's feature presentation, “The Business of Social Media: Applying Web 2.0 to Drive Results,” will discuss the concepts of Web 2.0 and beyond, along with what marketers can expect from these concepts in the future. It will be delivered by Aaron Kahlow, managing partner of BusinessOnLine.com, who has worked with some of the world’s premiere brands to improve online effectiveness, including: Chevron, Tyco, Caterpillar, Verizon and Disney. The evening begins at 4:30 p.m. with a success seminar on optimizing social media presented by Malcolm Faulds, vice president of Media Services for BzzAgent Inc., an international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. This is followed by a networking reception at 5:30 p.m., dinner at 6:15 p.m., and the feature presentation at 7:00 p.m. The meeting will be held at the Italian Community Center located at 631 E. Chicago Street in Milwaukee. Members and nonmembers are encouraged to attend. Cost for members is $55 for the full evening, $20 to attend the seminar only, and $40 for dinner program only. Cost for non-members is $75 for the full evening, $30 for the seminar only, and $55 for dinner program only. The cost for full-time educators is $20 and for full-time students is $10; Students may attend their first meeting at no cost, however student spots are limited. All attendees must register on bma-milwaukee.org. For more information, contact Ilka Hoffins, executive administrator, at 262-746-9686.