Day two of the BizTech Conference and Expo is being held at the Wisconsin Exposition Center at State Fair Park today. The event kicked off with the CEO strategies breakfast with MIT trained econmist and business consultant Kay Plantes. More than 25 business strategy seminars took place throughout the day, which was complimented by the Women in Business Panel luncheon and the BizTech Afterhours. Those interested can still attend the BizTech Conference and Expo today. The Manufacturing Summit Breakfast will begin at 7:30 a.m. and feature a panel of local manufacturers who will discuss business strategy and industry insights. BizTimes Bravo! Entrepreneur and IQ Innovation Quotient Award winners will be honored at today's luncheon. Tickets can still be purchased for those events at the registration table. BizTimes Milwaukee reporters, Alysha Schertz and Eric Decker caught up with BizTech exhibitors, Nicolet Natural Water and Next Level Planning and Wealth Management to chat about how the first day of the event went for them.

North Shore Bank executive Tim Gluth, webmaster and eBusiness coordinator, will join executives from EBAY, Starbucks, Fiserv and other prominent financial organizations as a panelist at the Mobile Banking and Emerging Application’s Summit in early June.
The event will be held at the M Resort Casino and Spa in Las Vegas, June 6 through June 8.
Gluth will be speaking about the practical applications of social media for banks and other financial institutions and what it can do for other institutions and why it’s important to get into the game now.
“Overall (North Shore Bank is) participating in social media and social networking to engage people and better understand the people who live and work in our communities,” Gluth said. “We have always been a big part of the community physically and with social media we are able to bring those physical communities online.”
A big part of what North Shore Bank already does is listening to the people in its communities, Gluth said.
“Social networking sites allow us to expand our reach and gives us an easily accessible way for us to answer any questions people might have about anything,” Gluth said.
According to Gluth, social networking sites act as a door opening for customers or potential customers who may have banking or financial questions. Depending on the subject, the conversations could end up being taken offline, to a direct message or an email if it is related to specific account information or other private issues. 
North Shore utilizes social media networks to promote events and happenings taking place in the community as well.
The bank has been an active participant on Twitter, Facebook, YouTube and Flickr, and most recently started using Foursquare.
“Last month we launched a promotion campaign to give a $5 subway card to the ‘Mayor’ of all of our bank branches,” Gluth said. “It was just another way for us to say thank you for stopping in. We plan to launch that campaign again in May, it’s a great way for us to encourage people to stop in and its nice because it kind of localizes each branch.”
The bank included its compliance department on conversations about social media practices from the beginning, Gluth said.
“We had an idea of what we wanted to do, and how we wanted to approach it and we included our compliance department in on those plans,” he said. “Because we are using it as a community awareness board to post event information, product and rate information they felt as if we were ok, but we do have guidelines and procedures in place that we must follow.”
The guidelines and procedures aren’t any different than ones the bank already has in place, Gluth said. They’ve just been adapted to fit the realm of social media.
“It’s how people are communicating now, and its where people in our communities are spending their time,” Gluth said. “It’s another are for us to let people know we’re out there and we are listening, another way for us to be a part of the community.”

SohoBiztube.com will present UnGeeked Elite: A Social Media & Marketing Forum, a three-day professional event on Thursday, May 13 through Saturday, May 15 at the University Club in Milwaukee. Eight nationally known speakers will join local social media enthusiasts to highlight the event.
“I’ve been in the Milwaukee community a long time, and have spent the last 12 years as an entrepreneur here,” said Cd Vann, founder of UnGeeked Elite. “I’m very passionate about social media and what it can do to promote the corporate brand. I decided that I wanted to bring a national event to Milwaukee as a way to give back to our community.” The three day event will feature keynotes from nationally and internationally known authors and speakers including:
Olivier Blanchard – Marketing and branding strategist, BrandBuilder Marketing and Red Chair Group
Jason Falls – Marketing and PR strategist, social media explorer
Dan Schawbel – Personal branding guru, author, Business Week columnist
Sally Hogshead – Best-selling author of "Fascinate," marketing consultant and CBS and NYT opt-in
Visible Technologies – Social media monitoring and CRM
Chris Brogan – Social media guru and best-selling author of "Trust Agents"
Hubspot – National leader in inbound and outbound marketing software applications
Scott Stratten – Viral marketing guru and author of soon to be released, "Stop Marketing and Start Engaging"
Local panelists and social media “mavens” will supplement the keynote events with seminars that will cover topics including positioning your internal and external brand, managing inbound and outbound marketing efforts; facilitating online customer relationships, building strategic public relations campaigns and monitoring social trends among clients and customers.
According to Vann, “Ungeeked” is an “unplugged” even that will feature minimal slide presentations, and will encourage audience involvement and participation.
“The attendees will have an opportunity to talk with, rather than being presented to by these social media A-listers,” Vann said. “These presenters have agreed to speak at this event knowing that I want the audience to take the mic and interact with them. It’s an opportunity for our presenters and for our attendees because lets face it, how often are you really going to get a chance to talk to these people in virtually a face to face atmosphere.”
The first 100 people to register for the event will also receive the added value of participating in an exclusive 20-on-1 private consultation session with the keynote of their choice.
“The 20-on-1 experience is usually unheard of, but its an additional added value for our attendees, and it gives them an opportunity for even more personal one on one conversations with the presenters,” Vann said.
Cost to attend is $250 per person for one day of the event. Early Bird Registration has been extended until Wednesday, May 12 and allows attendees to attend all three days for $550. Registration includes breakfast, lunch and books by all the authors. According to Vann, tickets for the virtual portion of the event will be available beginning Monday, May 10 for $99 a day or $199 for all three days. More information and online registration is available at http://budurl.com/UnGeekedMay2010.

Camera crews from The Travel Channel’s show Food Wars will be in Milwaukee Thursday, May 6 through Saturday, May 8 to film the face off between Milwaukee’s classic burger joint Sobelman’s and burger joint new-comer AJ Bombers. The show will determine which restaurant serves up the best “Milwaukee Burger.”
According to Joe Sorge, owner of AJ Bombers, the two restaurants will compete using the single burger straight off each of their menus. They will be judged on which burger tastes better when prepared with the chosen iconic Milwaukee burger toppings. Sorge is going to let fans submit topping choices for the burger. Dave Sobelman, owner of Sobelman's Pub and Grill said the officiall rules of the face off have yet to be determined, but he plans to, in his words, 'bring it on.'
"I've been doing this for over ten years," Sobelman said. "I told (Joe) when the competition was announced that he should do his thing, and I'll do mine and we'd see what happened."
Sobelman calls his burgers works of art.
"I think I have a better burger," Sobelman said. "The burgers here are beautiful. I always say that presentation is more than half the battle and the way we put our burgers together Picasso would be jealous. They really look and taste that good."

"It's the science of our burger that will prevail," Sorge said. "The perfect ratio of beef to toppings to bun... I can't wait for the showdown."
The crew will film one day at each location, and will choose a neutral third site for the taste off. That site has yet to be determined officially, but is rumored to be Milwaukee's Lakefront Brewery.
The restaurant that wins Food Wars gets the honor of listing Milwaukee’s best burger on their menu, exactly the way that it was prepared for the competition.  The Travel Channel hopes to air the Milwaukee episode within a month or so of shooting and expects to highlight much of the city of Milwaukee in the episode.

Former associate dean for Student Academic Development at Marquette University, Bob Neuman, Phd recently wrote a book entitled "Are you Really Ready for College? A college Dean’s 12 secrets for Success- what high school students don’t know."
“My experience demonstrated that even those students with the best grades in high school often struggle in college because they aren’t prepared with the management and life skills necessary to juggle the greater demands of higher education,” said Neuman. Those high school students who say “my grades are good so I’ll make it,” quickly learn that college isn’t just about GPAs and ACT/SAT scores.”
In the book, Neuman shares with high school students 12 key strategies that will help them become better organized and avoid common ‘college student’ mistakes.  It’s a systematic approach that students should practice and incorporate into their high school years to strengthen their abilities. The book goes beyond micro skills like outlining and memorization tricks to help students learn how to be productive, take initiative, use resources, manage themselves and their time, realistically assess progress, read warning signs, adjust to change, set and reach goals, and mark off academic milestones, he said.
Are You Really Ready for College? A College Dean’s 12 Secrets for Success – what high school students don’t know retails for $21.99 and is now available at www.areyoureallyreadyforcollege.com    It is a useful resource not just for students but for their support system including parents, high school counselors, teachers and other education advisers. 

Hall of Famer Robin Yount has expanded distribution of his signature brand, Robinade Old School Lemonade and Limeade, in the Milwaukee area.  The new distribution agreement with Beer Capitol Distributing and Beer Capitol Distributing - Lake Country will bring the all-star beverage to restaurants, taverns, liquor and convenience stores in addition to grocery stores where the product is currently sold.  A portion of all Robinade sales support Wisconsin children's charities, including the MACC Fund (Midwest Athletes Against Childhood Cancer).
"The response to Robinade from our friends in the Milwaukee area has been tremendous," said Yount.  "Teaming up with Beer Capitol will allow us to expand our distribution so our fans can enjoy our old school lemonade and limeade in more locations.  We hope that knowing we are supporting Wisconsin children's charities makes the experience even sweeter."
Yount has been a long-time advocate for Wisconsin's children and their families through his association with the MACC Fund and many other local charities.  This business venture brings together America's favorite beverage with America's favorite pastime, just in time for summer and the Brewers season.   
Getting your business out of hot water
Milwaukee-based Reliable Water Services, and the Independent Business Association of Wisconsin have launched the “How I Got My Business Out of Hot Water Challenge, a short essay contest where business owners share a compelling story about how they got out of a challenging situation and how it made their business evens stronger.
“We can all learn a lot from hearing about the creative strategies that businesses have used to overcome the financial and operational challenges that we all face at some point,” said Lynne Robinson, president of Reliable Water Services.
Business owners are invited to submit a 500-750 word essay at www.hotwater247.com  describing a demanding business situation that they found themselves in at any point in their business explaining, how they overcame it and how it helped strengthen their business strategy.  The site has the rules and details for the programs. The grand prize winning entry will receive $2,500; second prize winner will receive a new iPad or $500 cash; third prize winner will receive a Mini Netbook or $350 cash.   Deadline for entries is midnight on Friday, May 28.  Winners will be announced at an awards breakfast meeting on Friday, June 18th sponsored by IBAW at the Wisconsin Club.
“We have seen (it) time and time again with the IBAW membership, the area’s innovative and hard-working small business owners are among the heroes during this current economy,” said Bart Adams, board officer for IBAW, partner with Kolb+Company and one of the judges of the competition.
Other Judges for the contest include Milwaukee entrepreneur Jon McGlocklin, former president of Bando McGlocklin Capital Corporation, and member of Bucks’ TV broadcasting team; and Marcia Theusch, assistant vice president, Milwaukee Economic Development Corporation.

The Harley-Davidson Museum recently kicked off a partnership with the Schlitz Audubon Nature Center that names “Glory the Bald Eagle” as the Museum’s new “feathered ambassador” and wildlife conservation educator. Glory will be on site at the Museum for Sunday Family Days starting May 2. Kids will get the chance to meet and interact with Glory and his handler during this raptor education meet-and-greet style program.
“We’re thrilled to have Glory joining the ranks of the Harley-Davidson Museum team,” said Museum program development manager Christina Kutsch. “We hope Glory becomes as synonymous with the Museum as Samson was with the Zoo.”
Glory is a nine-year-old, 12 pound male bald eagle that has been living at Schlitz Audubon Nature Center since he was six months old. As a fledgling, he was injured on one of his first flights from the nest and rescued by a canoeist on the Wisconsin River.
In addition to the opportunity to meet Glory between 10 a.m. and 2 p.m., the Museum’s Sunday Family Day offers fun activities built just for kids to interact with the history, art, science and culture of motorcycles, America and Harley-Davidson. The day includes Story Time at 11 a.m. and 2 p.m., and the new Imagination Station gives kids a chance to dress up and pretend to ride their own bike, complete with sounds and lights. Books, cartoons and games round out the fun. Plus kids can get their favorite temporary tattoo and receive a special treat with their meal at Motor® Bar & Restaurant.
Glory will appear at the Museum most Sundays May 2 through November 7.

Olympic Bronze Medalist Alyson Dudek will appear at the Greenfield Branch of PyraMax Bank, 7001 W. Edgerton Ave., on Thursday, May 6 from 4:30 to 6:30 p.m.  The young speed skater will bring her bronze medal, U.S. Olympic skins and skates for picture-taking and an autograph signing and talk to the community about her first-ever Olympics experience.  The homecoming event is open to the general public. Dudek, 19, currently resides in Salt Lake City, where she trains with the U.S. Speedskating team.  In February, Dudek and her teammates finished third in the Short Track Speedskating 3.000m Relay at the 2010 Winter Olympics in Vancouver.  The last time the U.S. Women’s team medaled in this event was 16 years ago.  Richard Hurd, president of PyraMax Bank, Maurice Miller, president of the West Allis Speedskating Club, where Dudek got her start in the sport, and Lance Allan, sports anchor at Today’s TMJ4, who covered Alyson and other Wisconsin athletes during the Winter Games will join her at the event.  Ann’s Italian Restaurant in Hales Corners will provide pizza.

Milwaukee-based Zizzo Group Advertising and PR recently launched a new health care community outreach and communications program for Saint Joseph’s Hospital of Atlanta.
Zizzo Group is working with Saint Joseph’s on a comprehensive health education and awareness program called Atlanta Health Experts. The program will provide health care information from local doctors to the community through print, television, radio and a dedicated website www.atlantahealthexperts.com
“We saw a unique opportunity to provide the metro-Atlanta area with comprehensive health resources for research, prevention, treatment and more from local, dedicated doctors” said Allison Hager, director of marketing and public relations at Saint Joseph’s. “We are pleased to partner with Zizzo Group to expand our efforts to improve the lives of Atlanta residents.” 
Saint Joseph’s Hospital is recognized as one of the top specialty-referred hospitals in the southeast.
“Saint Joseph’s has built a reputation as a leading health care provider and a well-established member of the community that sincerely cares about the people it serves,” said Anne Zizzo, president and CEO of Zizzo Group. “We are excited to help expand their efforts to educate metro-Atlanta residents about how Saint Joseph’s and its experts can help enhance their well-being.”

In commemoration of the company’s 30-year history, Milwaukee-based Midland Video Productions has launched a company blog that features a series of videos and outtakes from the production company’s archives. This week, Midland takes a break from the historic archives and gives the readers a glimpse into what happened to the crew last week, while shooting in Europe. The eruption of the Icelandic Volcano and the ensuing ash cloud, delayed the crew’s return flight home. The blog documents how the crew had to pass the time. Check out this week’s blog here.

Dear Harry:
What are the latest and greatest examples of internet strategies that business-to-business companies can use to generate new business and clients? Do you have any examples of some effective company websites or e-newsletters?
Read BizTimes columnist Harry Dennis’ answer and ask your own questions here

Davidson hired to lead HD Museum

The Harley-Davidson Museum recently hired vice president Bill Davidson, great-grandson of Harley-Davidson Motor Company co-founder, William Davidson to lead the next phase of the Harley-Davidson Museum. The Museum’s current leader, Stacey Watson, is taking on a newly elevated role leading marketing for all Harley-Davidson customer segments across North America. “Bill and Stacey are passionate leaders with dynamic backgrounds in marketing and customer outreach,” said Mark-Hans Richer, senior vice president and chief marketing officer. “A guy like Bill Davidson running our Museum is a natural next phase for this important business. He’s spent his career – probably since he could walk - deeply focused on strengthening Harley-Davidson’s relationships with our riders around the world.”
Davidson has been with Harley-Davidson for more than 26 years in various leadership positions throughout Marketing. “Harley-Davidson is in my blood,” said Davidson. “The Museum is not only the story of Harley-Davidson - it’s the story of America, told through the lens of an iconic company. I’m excited and honored to share that story and continue to build the Harley-Davidson legacy with everyone who visits the Museum from around the world.”
The Museum opened in July 2008, under the leadership of Watson. She was instrumental in the design, development, construction and launch of the Museum, which has become a highly regarded and awarded destination for hundreds of thousands of visitors from around the world.
“I am proud of what we accomplished together at the Museum to create a world-class destination right here in Milwaukee,” said Watson, “and I am thrilled to continue strengthening the Company’s focus on customers in my new role.”  

Marquette PT faculty receive programs highest honor
Three physical therapy professors in Marquette University’s College of Health Sciences have been honored by the American Physical Therapy Association. Dr. Lawrence Pan, chair and professor of physical therapy, was elected a Catherine Worthingham Fellow, the professional organization’s highest honor. Dr. Tina Stoeckmann, clinical associate professor, won the Dorothy Briggs Memorial Scientific Inquiry Award, and Dr. Guy Simoneau, professor, was selected as a recipient of the Lucy Blair Service Award.
Pan is being honored as a Worthingham Fellow for excellence in the APTA’s “domain of advocacy” for advancing the profession by improving ethnic and racial diversity within the profession, addressing disparities in health care delivery, and creating a culture of professional responsibility among PT students who raised funds to support physical therapy research.
Since 1992, Pan has received five federal Health Careers Opportunity Program grants, totaling $6.5 million, to address disparities in health care delivery by recruiting and training physical therapists from financially or educationally disadvantaged backgrounds.
“We are extremely proud of the many national awards garnered by our physical therapy faculty and students over recent years,” said Dr. William E. Cullinan, dean of the Marquette’s College of Health Sciences. “These awards highlight the principal reason why our physical therapy doctoral program maintains such elite national stature – our outstanding faculty.”
Marquette’s program in physical therapy is currently ranked 19th of 210 programs by U.S. News & World Report.

Kane is new president of Tempo Milwaukee
Kimberly Kane, director of client solutions with The Novo Group, is the new president of Tempo Milwaukee, a networking organization for women in business.
Before joining Novo, Kane spent 13 years in the television news industry, including eight years as a medical reporter for WTMJ-TV.
Other new officers of Tempo include: immediate past president Gina Alberts Peter, senior vice president of M&I Bank; president-elect Amy Rislov, vice president in human resources for Aurora Health Care; vice president of board development Kitty Brennan, a judge on the Wisconsin Court of Appeals; vice president of communications Susan Falk, president of Falk Group Public Relations; vice president of programs Jennifer Bartolotta of Bartolotta Restaurants; treasurer Amelia Macareno vice president and private banker at Wells Fargo Bank N.A.; secretary Sandy Wysocki, director of circulation and marketing for The Business Journal Serving Greater Milwaukee; director of community outreach Mary Scheibel, founder and principal owner of Scheibel Halaska Inc.; director of fund development Linda Newberry-Ferguson, CEO of Kindred Hospital Milwaukee; director of governance Lisa Froemming, vice president for institutional advancement for Columbia St. Mary’s Hospital and president/CEO of the Columbia St. Mary’s Foundation; director of member retention Julie Cashman-Kuhn, senior practice director for Titus; director of membership Peggy Williams-Smith, corporate director of catering at Marcus Hotels & Resorts; director of mentoring Louise Hermsen, marketing veteran; director of the Tempo Milwaukee Foundation Denise Goergen, partner in the Employee Benefits Department of Reinhart Boerner Van Deuren S.C.; at-large director and leadership event co-chair Katie  Clark, fundraising and marketing director for the Milwaukee County Council, Boy Scouts of America; at-large director, leadership event co-chair Heather Fields, equity shareholder at Reinhart Boerner Van Deuren s.c.; at-large director and mentor event co-chair Jill Brzeski, president of Boelter & Lincoln Marketing Communications; at-large director and mentor event co-chair Rose Spano Iannelli

Silverstein to recieve MMAC COSBE recognition

Cary Silverstein, president and chief executive officer of Fox Point-based Strategic Management Associates LLC and The Negotiating Edge Coaches & Trainers will receive the COSBE Chairman’s award for volunteerism at the MMAC’s Spring Breakfast meeting on Tuesday, May 4. Annually, the MMAC recognizes one of the organization’s long time volunteers for their contributions. Silverstein will receive the award for his dedication to the organization’s education efforts with the MPS reading enrichment program.

Legal Services
Rebecca Scarr, Ph.D., has joined Andrus, Sceales, Starke & Sawall, LLP, Milwaukee, specializing in intellectual property law.

Real Estate
ColdWell Banker Residential Mortgage recently added agent Jackie Brown to its Mequon office, agent Harvey Goldstein to its Milwaukee office, agent Ahna Deverey to its North Shore office, and agent Tracy Middlebrook to its Racine office.

Retail
Lynn Burghardt-Kaul recently became the fifth generation of the family to join Burghardt Sporting Goods, Brookfield. Burghardt-Kaul will handle retail sales, training and merchandising for the store.

Technology
Paul German has joined Lewis Sound & Video Professionals, Inc. of Waukesha, as its head of business development. He has more than 20 years of customer service experience to the position.

“Reform will not prevent another crisis that we have just witnessed or the S&L/Mutual Savings Bank crisis some three plus decades ago or frauds such as Madoff’s. But reform can catch these problems before they get out of hand which will reduce the impact on our economy.”
~Bob Chernow, financial industry professional
Read the full Milwaukee BizBlog: Real financial service reforms are needed

Check out the week ahead for Milwaukee's performing arts and music scene by visiting Third Coast Digest, a media partner of BizTimes Milwaukee.

1. “Mojo,” by Marshall Goldsmith, Mark Reiter
2. “Switch,” by Chip Heath, Dan Heath
3. “Return of the Gold,” by Dan Bickley
4. “Instant Wealth Wake Up Rich!,” by Christopher Howard
5. “Linchpin,” by Seth Godin, Jessica Hagy, Hugh MacLeod

Courtesy of 800 CEO Read

• Thursday, April 29, BizTimes Media presents its annual BizTech Conference and Expo at the Wisconsin Exposition Center at State Fair Park. Come experience the largest business to business expo in the region, and hear insights from the region’s most innovative leaders during five keynote events, more than 40 business strategy seminars and more than 200 exhibitors. For details and more information visit www.biztimes.com/expo2010.
• Thursday, April 29, The Annual BMA Bell Awards Ceremony will take place at the Bell Lounge at Potawatomi Bingo & Casino in Milwaukee, beginning at 5 p.m. For more information or to register for the event visit bmabellawards.com
• Friday, April 30 The African American Chamber of Commerce will host its Business Luncheon Briefing, from 11:30 a.m. to 2:00 p.m. at 2338 N. 27th St. A special presentation from the Milwaukee Area Workforce Investment board will highlight the event. Refreshments will be provided, cost to attend is $5 per member or $10 per non-member. Free parking is available. Register to attend by emailing Curt Harris at charris@aaccmke.org or by calling (414) 462-9450.
• Thursday, May 13 through Sunday, May 15th, UnGeeked Elite, a Nationwide Marketing and Branding Event will be held at the University Club in downtown Milwaukee. The event will feature eight social media gurus and mavens including: Chris Brogan, Jason Falls, Sally Hogshead, Olivier Blanchard, Hubspot, Visible Technologies, Dan Schawbel and Scott Stratten. Cost to attend the event is $550 for three days or $250 for one day. Cost includes, breakfast, lunch, books by Brogan, Hogshead and Stratten. For more information visit the website.

Weigh in on today's BizTimes Poll Question: Should the Lake Parkway be extended south to Ryan Road in Oak Creek?

Friday, April 30 and Saturday, May 1 Nickelodeon presents Storytime Live! at the Milwaukee Theatre, 500 W. Kilbourn Ave. The performance will feature Dora the Explorer, The Backyardigans, The Wonder Pets! And Ni Hao, Kai-lan. Tickets are $13 to $38. For show times and ticket information click here
Sunday, May 2 The first local Farmers’ Markets open for the season. For information on which markets near you open this weekend visit Carrie Trousil’s, Milwaukee Guide on Farmers Markets here