Racine-based S.C. Johnson & Son Inc., has launched a Spanish-language website in order to provide full ingredient information to its Spanish-speaking consumers in the U.S. The company has created a Spanish-language version of its ingredient website,  www.WhatsInsideSCJohnson.com.
"Families want to know what's in the products they use in their homes," said chairman and chief executive officer Fisk Johnson. "By making that information accessible to Spanish-speaking consumers, too, we're helping even more families understand that they can trust our products and our company."
The site offers information about the ingredients in S.C. Johnson products. The information is also available via the company's toll-free number (1-800-558-5252) for Spanish-language phone support. The company also now provides Spanish content on its rightathome.com website, and is working with notable Hispanic influencers and experts as guest bloggers to continue the Spanish-language dialogue online.
"We applaud SC Johnson for being the first company to make their ingredient information available to the nation's Spanish-speaking consumers who want and need it," said Erin Switalski, executive director of Women's Voices for the Earth, a national environmental health organization. "Making this vital information available in Spanish demonstrates their commitment to ingredient disclosure."

On Tuesday, March 9, at 6:30 p.m., industry professionals will host “What Happens in Vegas stays on Facebook,” in Winther Hall, Room 2001, at the UW-Whitewater campus.
The discussion will be led by Katie Felton, president of MKELive, and Emily Lenard, associate director, of Wired Wisconsin.
They will discuss how to avoid pitfalls on Facebook that could affect individuals when they are searching for employment or preservation of a person’s reputation in general.
“(Wired Wisconsin is) really dedicated to advancing policies and really educating people on technology issues that effect businesses,” Lenard said. “This presentation mimicks a similar presentation I did that really gets students thinking about the fact that not only what they do but also what their friends do on social media sites reflects on their images and it’s really about encouraging everyone to be mindful.”
According to Lenard, the seminar will discuss from a student standpoint what future employers will be able to see, but will also address how the way we communicate from an academic and a professional standpoint has changed.
“Ideally we’d like to get people thinking, and teach them about the tools out there for them and their employers to monitor their public perception,” Lenard said. “We always want them to be keeping an eye to the future, and what their actions now could mean in regards to that.”
Online perceptions make up a huge portion of who somebody is these days, Lenard said.
“It’s that online perception that almost always makes the first impression on people and we want to make sure that an individual’s online perception really matches up to who they really are,” she said.
The seminar is free and open to the public. Anyone currently looking for a job or working for a professional organization is encouraged to attend. The discussion will dispel rumors about privacy settings, and pay services for transparency in social media.

Milwaukee World Festival Inc. officials announced the three finalists in the competition to name and brand Milwaukee’s new Alternative and Modern Rock music festival. The Three finalists are Verge Music Festival, Parallel Milwaukee, and diatonic ’10.
The new music festival will kick off the summer festival season on Friday, June 4 and Saturday, June 5 at Henry Maier Festival Park.
Music fans, artists, designers and festival-goers everywhere had the opportunity to submit names and logos for the festival. More than 200 submissions were received from around the world. Staff at Milwaukee World Festival Inc. determined and notified the top three finalists. The public now has through Sunday, March 7 to review the finalists’ submissions and vote for their favorite name and logo at www.yourmusicfest.com. 

The contest winner, preliminary music lineup and other details will be announced on March 10 along with the new festival’s official website. The naming contest winner will receive a VIP experience at the festival, including roundtrip airfare for two, hotel accommodations in Milwaukee, tickets to the festival, an assigned parking space, VIP hospitality access, backstage passes, meet and greets, signed merchandise from the bands, and a themed profile on Summerfest.com and the new festival’s website. 
Tickets for the festival will be available for purchase starting Wednesday, March 10 at 10 a.m. on www.yourmusicfest.com.

Mary Diez, Ph.D., dean of graduate studies at Alverno College in Milwaukee has been named a recipient of the 2010 United States Postal Service award, “Women Putting Their Stamp on Metro Milwaukee,” for her outstanding achievements in the field of education.
For the past 20 years, Diez has played a lead role in securing and directing more than $3.36 million in various grants from local and national foundations to support administrator and teacher development and student assessment programs in Milwaukee-area schools, primarily Milwaukee Public Schools (MPS). In October 2009, Arne Duncan, U.S. Secretary of Education singled out Alverno for excelling in its job to prepare teachers during his highly critical speech on the state of education. One of the key individuals behind Duncan’s commendation was Diez, who has gained local, national and international recognition in the higher education field for her innovative work and research on teacher preparedness. Nearly 250 women have been honored with the award since its inception more than 12 years ago.

BizTimes Milwaukee is seeking nominations for the 2010 IQ (Innovation Quotient) Awards to honor southeastern Wisconsin companies that are generating innovative products, services or processes.
The nominated companies must be based in Wisconsin and have a physical presence in Milwaukee, Waukesha, Ozaukee, Washington, Sheboygan, Racine, Walworth or Kenosha County.
Judges for the IQ awards will choose the most innovative, clever and unique products, services or processes among the companies nominated. Self-nominations are encouraged.
The winners of the IQ Awards will be featured in an upcoming edition of BizTimes Milwaukee and will honored at an awards luncheon on April 29 at the sixth annual BizTech Conference & Expo to be held at the Wisconsin State Fair Park.
Nominate a company today for the 2010 IQ Awards at www.biztimes.com/IQ.
The BizTech Conference & Expo is the largest business-to-business conference in the state. For additional information, visit www.biztimes.com/expo.

In commemoration of the company’s 30-year history, Milwaukee-based Midland Video Productions has launched a company blog that features a series of videos and outtakes from the production company’s archives. This week, Midland Video revisits a video done by actor Michael Gross, about model railroading. Check out this week’s blog here: www.midlandvideo.com/blog

Do you have a question about your business that you would like to pose to an expert and gain some free advice? BizTimes Milwaukee will soon launch a new feature, “Ask Harry,” in which readers can ask questions to Harry S. Dennis III, the chairman and chief executive officer of TEC Wisconsin/Michigan. TEC is a professional development group for chief executive officers, presidents and business owners. Dennis also is a columnist for BizTimes Milwaukee. Dennis provides insights about business execution and operational strategies. The names of the people asking the question will not be disclosed to readers without their permission. Send your question about business to steve.jagler@biztimes.com.

Name: Greg Dugan       
Title: president
Company: Green Koala Marketing
Company address: W233 N3019A Oakmont Ct., Pewaukee, WI 53072
Company web site: www.greenkoalamarketing.com
Industry: Marketing/import/export
Education: Carroll University, Waukesha, WI; B.S. Business Administration
Family:  Married
Hobbies and Interests: Reading, zip-lining and traveling
Favorite book and/or movie: “The Jester,” by James Patterson; It’s a Wonderful Life
Favorite musician/band: John Mellencamp
Favorite place to visit/vacation: Alaska
Favorite local restaurant: Mo’s Steakhouse
Words to live by: “You’ll never know until you ask and never, ever, ever give up on your goals.”
What is your core philosophy for doing business? “Pay attention to details, give the customer quality products and services, and never forget who butters your bread.”
Who is your role model and why? "'There were a number of influences, but the one person whose words most influenced my life were John F. Kennedy when he said at the start of the U.S. space venture, “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard…” I don’t like taking the easy way out of anything. I have found that rarely leads to a good solution for all parties involved.'”
 
What was the funniest thing that has ever happened to you?
“My wife, friends and I try to come up with new and different costumes every Halloween, some of them homemade. One year my wife and I dressed-up as Mr. and Mrs. Potato Head. I wore a sign that said “Stud the Spud”, hers read “I da Ho” We went down to Water Street and went from club to club. In great Milwaukee, we were met with everything from laughter, to jokes, to come back next year, ‘to Oh! I get it, Idaho potato!’”

Health Care
William D. Petasnick, president and chief executive officer of Froedtert & Community Health, has been named secretary to the Baldrige Foundation Board of Directors.

Mary Sisney has been promoted to director of strategic planning and management at Children’s Hospital and Health System, Wauwatosa. Sisney has been with the health system for 17 years and has served many roles including nurse manager, patient care manager, clinical business development specialist and, most recently, project director reporting to Children's Hospital of Wisconsin's executive vice president and chief operating officer.

Hospitality & Entertainment
Rocky Rococo, Oconomowoc, recently promoted Thomas “Trey” Hester III to the position of president and chief operating officer. Hester previously worked as a CPA at Arthur Andersen’s Chicago Commercial Division. He joined Rocky Rococo’s in 1994. 

Manufacturing
Harley-Davidson Inc., Milwaukee, announced the retirement James A. McCaslin, executive vice president of corporate product planning. He previously served as president and chief operating officer of Harley-Davidson Motor Company.

Andrew Chatfield has been appointed to the newly created position of director of architectural glass systems for Butler-based Wagner Companies. Chatfield comes to Wagner with over 25 years of technical and sales management experience in the international glass hardware industry.

Media
88Nine RadioMilwaukee recently hired Devin Hudson as sponsorship director; and Elizabeth Egan, as membership director.

“We're not as gullible as ‘they’ think. And by distorting the truth so badly, ‘their’ overall credibility is even lower than the insurers they vilify.”
~Jon Rauser, president of The Rauser Agency Inc
Read the full Milwaukee BizBlog: Quit smearing the insurance companies

Check out the week ahead surrounding Milwaukee's performing arts and music scene by visiting Third Coast Digest, a media partner of BizTimes Milwaukee.

1. “Linchpin,” by Seth Godin, Jessica Hagy, Hugh MacLeod
2. “Live It, Love It, Earn It,” by Mariana Olszewski
3. “Return of the Gold,” by Dan Bickley
4. “Crush It!,” by Gary Vaynerchuk
5. “What Got You Here Won't Get You There,” by Marshall Goldsmith, Mark Reiter

Courtesy of 800 CEO Read

• Wednesday, March 24 YP Impact will host a networking event at 88 Keys Piano Martini Lounge, 7211 W. Greenfield Ave., West Allis, from 6 to 9 p.m. Complimentary appetizers and cash bar will be available, cost to attend is $10 for nonmembers. To register visit: www.ypimpact.org
• Thursday, April 8 Marquette University and Comet Branding team up to offer PR+Social Media Summit at Marquette University Alumni Memorial Union from 8 a.m. to 4:45 p.m. The one day summit will focus on the convergence of strategic communications and social media. The exact topics for the event have not yet been decided but it will include speakers from companies like IBM, BlendTec/Will it Blend, Jockey International, Trek Bicycles, Marcus Hotels & Resorts, PitchEngine.com, Big Shoes Network, Lightburn, Radio Milwaukee, and Radian 6. Cost to attend the event is $75 for professionals and $10 for students with a valid ID. All post-expense proceeds from the event will go towards a scholarship for Marquette’s PRSSA chapter. A post event Tweetup will also be hosted by Clear at the Intercontinental Hotel Milwaukee. For more information about the event visit www.prsmsummit.com or follow the event on Twitter at Twitter.com/prsmsummit or using the Twitter Hashtag #prsms.
• Thursday, April 29 The Annual BMA Bell Awards Ceremony will take place at the Bell Lounge at Potawatomi Bingo & Casino beginning at 5 p.m. For more information or to register for the event visit bmabellawards.com

On Feb. 18 Next Generation United Performing Arts Fund (UPAF) featured Milwaukee's up-and-coming community leaders and the Milwaukee Symphony Orchestra at the Marcus Center for the Performing Arts.

Check out this week's BizTimes Around Town

• Friday, March 5, and Saturday, March 6, Ghost Ship Festival at the Wyndham Milwaukee Airport and Convention Center, 4747 S. Howell Ave. Event will feature exhibits, presentations and workshops on Great Lakes shipwrecks. Exhibits are free to attend, workshops are $25. For more information visit www.ghost-ships.org. 
• Saturday, March 6 and Sunday, March 7 Wisconsin Kennel Club dog show at the Wisconsin Expo Center at State Fair Park, 8200 W. Greenfield Ave., West Allis. Cost to attend is $8 for adults and $5 for children.
• Saturday, March 6 The Milwaukee Bucks take on LeBron James and the Cleveland Cavaliers at the Bradley Center. Tip off is scheduled for 7:30 p.m.
• Sunday, March 7 WMSE Rockabilly Chili Contest at the MSOE Kern Center, 1245 N. Broadway, Milwaukee. The fundraiser will feature a variety of Milwaukee area restaurants’ chili recipes, music and beer. Cost to attend is $6 and $1 per sample. For a complete list of participating restaurants visit: www.wmse.org/events