Milwaukee Biz Blog

In a recent entry in the Milwaukee Biz Blog, I wrote about how technology solutions can help businesses stay afloat in this new economy. While it's true that companies today evaluate every decision that affects the bottom line, some are also simultaneously concerned about how these decisions impact the environment.

Some companies don't realize that the same solutions can meet both objectives. In many cases, technology can cut costs while also reducing the overall impact on the environment.

 

Here are a few technology tips that can help you save money and the environment.

Avoid phantom energy
Leaving power cords for devices plugged in can consume energy and result in a higher energy bill. Unplug devices that you're not using to reduce "phantom" energy costs.

Save energy with virtualization
Consolidate your servers virtually to save energy. By reducing the number of physical servers in your office, more energy is saved and less money is spent on power and space.

Sleep at the end of the day
Choose sleep settings for your PC when not in use, allowing your PC to use less energy. Many PCs already have a default setting for sleep mode, but it doesn't hurt to be sure it is on.

Work remotely
Endorse remote working to reduce the effects of travel on the environment and reduce associated costs by as much as 30 percent. Live Meetings, video conferencing and instant messaging can make working remotely as easy as working in your office.

Use energy-efficient hardware
Choose a laptop over a desktop to consume less energy. Laptops consume less than 30 watts at full performance, compared to desktops that can use anywhere from 60-150 watts at full performance.

Build a recycling program
Establish a program to recycle old equipment. Tens-of-millions of functional computers are discarded each year by businesses, organizations and individuals. To find a recycler near you, go to http://green.msn.com/Tools/GreenDirectory/Recycle/Default.aspx.

Use less paper
Use programs like Office OneNote or SharePoint to reduce the amount of paper you use. SharePoint allows coworkers to share information and collaborate on documents without needless printing.

Calculate your savings - cost and energy
Use applications such as the Microsoft Desktop Energy Savings Calculator to conduct a full sustainability assessment to show your cost and energy savings.

 

Many companies are trying to find solutions to reduce operational costs that don't include employee cutbacks. With these tips, businesses can effectively use technology to reduce company costs and also shrink their carbon footprint.
 
Rob Busch is the Wisconsin enterprise sales manager for Microsoft and serves clients and partners in the company's Waukesha office. For more information, visit www.microsoft.com/environment.

Forget Saturday's football showdown between the Wisconsin Badgers and the Minnesota Golden Gophers. Ignore the Monday Night Football game between the Green Bay Packers and Brett Favre's Minnesota Vikings.

The real cross-border game these days is all about biotechnology.

At least, that's the view from the newsroom of the Minneapolis Star-Tribune, which recently published a two-part series headlined "A bio border battle" and "Badger state tech boom." The stories call attention to Wisconsin's emerging technology sector - and even declare Minnesota an "underdog" in terms of catching up.

While it's human nature to perceive grass on the other side of the fence as greener, the Star-Tribune series (and a related blog item headlined, provocatively, "Wisconsin kicks our butt") is emblematic of a growing awareness about Wisconsin's ability to transfer research into start-up companies. After years of building a more entrepreneur-friendly economy, Wisconsin is finally moving beyond Rodney Dangerfield status and gaining respect.

Other examples in recent weeks:

• Nineteen Wisconsin companies were selected by the MidAmerica Healthcare Venture Forum to make on-stage pitches to investors who will attend the group's annual conference, which will be held Nov. 11-12 in Madison. The next largest contingent of companies from any one state is eight from Ohio.
  Springboard Enterprises, a national group dedicated to connecting women-led businesses with private equity capital, held its "All Things Life Sciences" conference this week in Madison, attracting investors from across the United States.
• A recent gathering of tech-based organizations in Chicago examined Wisconsin's experience with a five-year-old investor tax credit law in hopes of persuading the Illinois Legislature to follow a similar approach.
• The Wisconsin Early Stage Symposium, which annually gives start-up companies a chance to pitch their companies to investors, received more than 50 applications this year - including 10 from Minnesota, Iowa and Illinois. This tech-based matchmaking event will be held in tandem with the MidAmerica Healthcare Venture Forum in November.
• The premier of Manitoba, who will soon become the next Canadian ambassador to the United States, will visit Wisconsin in Oct. 15 to sign a protocol agreement with the state that highlights opportunities for growing tech-based businesses.

The Star-Tribune series was sparked by the move of several Minnesota tech companies to Wisconsin, which, while hardly an exodus, highlighted the lure of Wisconsin's investor tax credits and a generally healthy system of launching homegrown early stage companies. Some members of the Minnesota Legislature are now hoping to emulate Wisconsin's tax credits law.

 

There's some irony in Minnesota looking to Wisconsin as an example - because for years, Wisconsin's tech community looked with envy upon Minnesota. It is a state that built a medical device industry around companies such as Medtronic, Guidant and St. Jude, and which continues to attract far more venture capital in any given year than Wisconsin. Most important, per capita incomes in Minnesota and Illinois still outpace Wisconsin by at least $4,000 per year.

But outsiders sense momentum in Wisconsin, and perceive the process of creating and nurturing start-up companies here is more cohesive. The Star-Tribune quoted Pete Bianco of Halleland Consulting, a Twin Cities firm with corporate experience in Wisconsin, as saying: "You just get this sense of forward motion. Wisconsin is doing something right. I would like to see Minnesota do the same."

It's reassuring that people in Minnesota, Illinois and beyond are taking note of Wisconsin's tech-based economy, which has always boasted some of the world's best academic research and now has some impressive companies to match. But the end game in Wisconsin should not be about gaining a leg up on Minnesota, Illinois or any other neighbor. The real imperative is competing on a global stage.

The region that includes Chicago to the south and the Twin Cities to the west is the "I-Q Corridor," a place where ideas, innovation, intellectual property and investment combine to create interstate quality. It's a region that can compare itself with many others nationally - and which must compete with emerging economies in China, India and beyond.

It's productive and even flattering that some people in Minnesota and Illinois see Wisconsin's grass as being greener. But let's remember the real goal is a lawn big enough and green enough for everyone to play, work and prosper.

Tom Still is president of the Wisconsin Technology Council.

When do your employees stop becoming representatives of your company and start becoming private citizens? When are they officially off the clock? When they walk out the door at the end of the work day, are they private citizens who are no longer held to the same standards of behavior? When they get home, are they no longer considered to be on the job?

The process of establishing the answers to those questions is becoming murkier by the moment in this emerging age of social media.

Case in point: Nick Barnett. While rehabilitating from a nasty knee injury and operation this year, the Green Bay Packers linebacker became a Twitter sensation, attracting more than 17,000 followers.
Most of his "Tweets" were innocuous references to the tedium of everyday life, such as what he was having for dinner or what he was watching on television. He ended many of them with the phrase LOL (laugh out loud).

Then came the second game of the season, a disappointing Packer loss to the Cincinnati Bengals. Barnett did not have a good game. After he finally made a tackle late in the second half, he celebrated with some sort of childish Samurai sword dance.

His Twitter followers immediately mocked him. Shortly after the game, Barnett retaliated with the following Tweets:

• "Oh yea for everyone that had something to say after I celebrated for making a takle for lost KISS MY (expletive deleted) ..."
• "I was trying to get defense fired up... And so what if I missed the takle before am I suppose to stay in a funk about it!?? Get a life."

A few hours later, Barnett apologized for letting his emotions get the best of him. By the next morning, he announced that he will no longer Tweet this season. He wrote an extended Tweet (unedited): "Hey everyone.. I done somethinking and I have decided to stay off Twitter unroll next offseason.. I am a emotional person and sometimes With this Twitter thing I forget that everything is public.. Sometimes I feel I am talking to my freinds and just talk.. So I am going To pull myself away from that.. Thanks to all the people who supported me thru my rehab and tough times and for the haters well god loves u."

 

At what point did Nick Barnett stop becoming a Green Bay Packer and start becoming a private citizen with his own identity in the world? Should the Packers have held him accountable for how he treated … their customers?

What about your company? If your people go home, and they write something offensive on Twitter, or Facebook or LinkedIn, will they be held accountable by your company? Should they be?

I don't have all of the answers to those questions, even though BizTimes Media is on the cutting edge of this social media revolution. Thanks to reporters Alysha Schertz and Eric Decker and managing editor Andrew Weiland, we are way out in front of most media outlets.

Like many of you, we're not sure where this all goes, but we want to be along for the ride.

I have told our people that I do not have the time nor the inclination to police every single entry they post on social media sites. However, I also told them I will reserve the right to hold them accountable. So, they should write with the presumption that I may see their content.

In many ways, that's regretful. But the reality is that in a sense, none of us is ever really off the clock anymore. Because of advancements in technology, the line of distinction between our professional and personal lives has been blurred. We use our cell phones and laptops to make dental appointments for our children one moment and communicate with a business client or a co-worker the next.

So, I guess we all best be careful when we LOL.

Steve Jagler is executive editor of BizTimes Milwaukee.

We've been told on talk radio for years that Wisconsin is a terrible place to do business. You know the drill. Wisconsin is a tax hell hole. Wisconsin does nothing to encourage entrepreneurship or development of new businesses.

We often accept these notions as fact, shrug our shoulders, grumble a little bit and try to get about our jobs as best we can. And we wonder why we stay here.

Every now and then, however, we get a wakeup call from across state lines that lets us know that hey, maybe we aren't so bad off after all. In the latest case of sunshine, the call comes from across the national border.

The headline on a news story in a recent edition of the New Brunswick Business Journal proclaims, "Culture of investment thrives in Wisconsin."

What's this? How can that be? What in the world are these Canadians talking about?

The subhead on the news story gets even more jiggy: "Capital markets New Brunswick Securities Commission turns to U.S. state as a prime example of fostering investment growth."

What's this? How can that be?

The lead of the story entices further: "New Brunswick has found a model for promoting entrepreneurship in a U.S. state whose economy has traditionally relied on farming, mining and forestry. Wisconsin's love affair with startups and investors - which has transcended the business community and made its way to the state legislature - has had the New Brunswick Securities Commission and other interested parties playing copycat."

You don't say.

The story says Rick Hancox, executive director of the New Brunswick Securities Commission, recently returned from a trip to Wisconsin, his second in three years, to learn how Wisconsin's economy "has benefited from new investor and entrepreneur networks, research and development commercialization programs, aggressive tax reform and a governor's business plan competition."

Wisconsin? Really?

The story says, "Hancox got turned onto Wisconsin years ago when commission employees had begun scouring the globe for examples of jurisdictions fostering investment growth. After months of eyeing examples out of the United Kingdom and Australia, staff was continually pointed by experts to Wisconsin - a place where declining traditional sectors could not continue to be relied upon heavily to backstop the economy."

The story notes how State Sen. Ted Kanavas (R-Brookfield) drafted Act 255 to provide generous tax credits to investors pumping money into high-tech companies in pre-commercialization mode.

"Meanwhile the business community was lining up to take part and arms-length agencies were being formed to push Gov. Jim Doyle's 'Grow Wisconsin' initiative beyond government," the story sates.
Do tell. To read the entire story, visit http://nbbusinessjournal.canadaeast.com/journal/article/714051.

The New Brunswick story comes on the heels of the news that VitalMedix, a Minneapolis biotech startup company, is moving to Wisconsin within 90 days. VitalMedix lead investor Charlie Goff said Wisconsin's investment tax credits "had everything to do with" the move. The company is negotiating leases in Hudson and New Richmond.

VitalMedix is developing a drug that has the potential to allow humans to endure severe blood loss and deter organ damage during resuscitation. The drug could be tested on humans as early as next year.

According to The Associated Press account of the story, "Despite a huge budget deficit, Wisconsin this year doubled the cap on the amount of credits to $8 million, raised the cap on eligible angel investments to $4 million and tripled the total credits available each year to $37 million."
Who knew?

 

Steve Jagler is executive editor of BizTimes Milwaukee.

With more than 270 million subscribers, cell phones are a vital means of communications for the vast majority of Americans. The enormous growth in the use of cell phones means that maintaining competition in this industry is more important than ever.

Cell phones enable instantaneous communications for millions wherever they are located, whether at work, at home, away from home, in their car, or anywhere in between. Many Americans - over 20 percent - have now discarded traditional land line phones and depend entirely on cell phones. The ease, convenience, and universal nature of today's cell phone service would have been unimaginable just two decades ago.

For many years as this industry developed, it was a competition success story - with many rivals and vigorous price competition. In recent years, however, the picture has changed. Consolidation has left this industry highly concentrated. Four national carriers now control over 90 percent of the cell phone market. AT&T and Verizon combine to have a market share of  60 percent. Consumers' choices have become quite limited, and price wars seem to be a thing of the past. American consumers pay more for wireless phone service than most other developed nations - an average of $506 per year in 2007.

Nowhere is the changed market for cell phones more noticeable than in text message service. These short, instant messages delivered via cell phones have become enormously popular. In 2008, more than one trillion text messages were sent, more than triple the number just two years before. As their popularity has grown, so has the price charged on a per message basis.

From 2006 to 2008, the price of sending and receiving a text message among the four largest cell phone carriers increased by 100 percent - from 10 to 20 cents per message. The four companies increased their text messaging prices in two steps - first from 10 to 15 cents, and then from 15 to 20 cents - within months or weeks of each other. These lockstep price increases occurred despite the fact that the cost to the phone companies to carry text messages is minimal - estimated to be less than a penny per message - and has not increased.

I convened a hearing on this issue at the Antitrust Subcommittee a few days ago to try get to the bottom of this. At the hearing, the phone companies defended these price increases by asserting that they have not been coordinated in any respect. They also pointed out that the majority of cell phone customers do not pay for text messages on a per message basis, but instead buy plans for "buckets" of text messages, typically starting at $5 for 200 messages. But is this simply a method to force consumers into expensive plans they would not have needed if the per message rate hadn't gone up? 

Nonetheless, these sharp price increases raise concerns. Are these price increases the result of a lack of competition in a highly concentrated market? Will consumers continue to see similar price increases for this and many other wireless services that they have come to increasingly depend on, such as internet connections and basic voice service? Do text message price increases represent a canary in the coal mine for the state of competition in the cell phone industry as a whole?

The concentrated nature of today's cell phone market should make us wary of other challenges to competition in this industry. It is imperative that we work to remove undue barriers to competition to ensure consumers the best rates and services.

U.S. Sen. Herb Kohl represents Wisconsin and is the chairman of the Senate Judiciary Committee's Antitrust Panel.

Despite the fact that the U.S. is Canada's largest trading partner and vice versa, northern border crossing conditions have sometimes been given short shrift. Today, in some places along the border, freight and travelers use outdated infrastructure in a post 9/11 world where security concerns have tended to slow cross-border movement.

Accordingly, suggestions have been raised on both sides of the border to improve passenger and trade flows between the two countries. The Seventh District's Great Lakes crossings, specifically the Detroit River crossings, are focal points of the growing debate on how best to improve the U.S.-Canada border.

U.S.–Canada border crossing policy
Over the last few years, the majority of U.S. border policies have focused more on Mexico and the flow of immigrants and illicit activity crossing the southern border into the U.S. The heightened attention on the Mexico border has been a concern both to Canadian officials and those whose economic interests depend on cross-border trade between our two countries. For example, automotive-intensive communities in Michigan and much of the surrounding region are especially keen to see border crossings made easier. Much of the fragile North American automotive industry continues to operate with highly inter-connected supply chains that traverse the border between the Midwest and Ontario.

Responding to these concerns, the Brookings Metropolitan Policy Program and the Canadian International Council held a forum recently on the challenges and opportunities to improve U.S.-Canada border policy and management.

Among the experts to speak at the Brookings forum, Christopher Sands of the Hudson Institute discussed his paper characterizing the U.S.-Canada border policies past and present and recommending a broad framework for improvement. Sands specializes in Canada, U.S.–Canada relations, and North American economic integration. He followed up his appearance at the forum with a meeting here at the Bank.

Sands divides the U.S.-Canada border into four separate traffic corridors. The Great Lakes Corridor sees the highest volume of automobile and truck traffic, most notably the crossings at Detroit–Windsor, Buffalo–Niagara, and Lake Champlain, which connects Montreal and New York City. All Great Lakes crossings see heavy volumes of what Sands calls "amateur" traffic, those who cross rarely, usually on vacation.

However, these Great Lakes crossings also provide infrastructure support for commercial goods and services to travel back and forth from both countries' manufacturing centers. The Michigan border crossings directly link the Great Lakes, where 28 percent of U.S. GDP is produced, and Ontario, where 41 percent of Canada's GDP is produced.

 

Sands' policy recommendations
Precision, decentralization, and consensus, Sands argues, should serve as the framework for future discussions on improving the border. Precision revolves around defining the specific problem and efficiently targeting and solving it. Decentralization refers to engaging local and regional stakeholders in the policy process while taking care not to stall the process by giving any party too much power. Canadian officials tend to agree more on border initiatives because most of the Canadian population lives near the border and is affected by border policy; they don't have the regional rivalries exhibited by the debates and issues seen in U.S. border cities and their inland counterparts. Consensus occurs when all levels of government agree on the future of the border and how it should be managed.

Michigan's aging infrastructure
Along the Michigan–Ontario border crossings, infrastructure issues have become pressing. Here, the Ambassador Bridge and the Detroit-Windsor Tunnel connect Detroit and the industrial Midwest with Windsor, Ontario, and Highway 401, which heads northeast through the major cities of London, Toronto, and Montreal. Combined with the Blue Water Bridge in Port Huron and the St. Clair rail tunnel just south of it, Michigan possesses some of the more important crossing points, making the state an important player in U.S.-Canada trade. As commercial and passenger traffic continue to cross the border in Detroit, added pressure has been put on infrastructure that is almost 70 years old and isn't equipped to handle current traffic volumes.
In recent years, federal, state, and local leaders in the U.S. have advocated for a new Detroit River border crossing approximately two miles south of the Ambassador Bridge that would be able to handle increased trade flows as well as implement post 9/11 security upgrades.

Adding to the campaign, the Canadian Minister of Transport, Infrastructure, and Communities has publicly stated that Canada's No. 1 infrastructure priority is the new Detroit River crossing. Currently, construction on the new bridge complex is scheduled to begin sometime next year, with the opening set for 2013. But first, Detroit and the state of Michigan have short- and long-term issues they must address. The land needed for the new bridge has not yet been purchased by the Michigan Department of Transportation; and critics argue that a new crossing isn't needed due to slowly decreasing traffic flows. Competing claims for attention have arisen as the Detroit city government and Lansing legislators attempt to agree on expansion and administration plans for Cobo Hall, the region's premier trade and convention hall, as well as how to contend with education budget deficits and recovery options for a poorly performing state economy.

Independent plans for a competing cross-border bridge in Detroit have further complicated the outlook.
Midwestern states along the northern border have keen economic interests in a national border that is secure, yet speedy. Because these interests are somewhat more diffuse throughout most of the remaining states, Midwestern residents would do well to take part in border-improving policy discussions.

Bill Testa is the vice president and the director of regional programs in the economic research department at the Federal Reserve Bank of Chicago. This essay was reprinted with permission from the author.

This isn’t a “Social Media for Idiots” post or one that is designed to make fun of clueless bosses. There’s already enough material to cover both of these topics quite well.
When preparing to talk about a social media strategy for your organization, think about things from your boss’s perspective. What outcomes would make her (and you) look like a rock star? Focus on addressing those. It will take some effort to create a case for your specific organization, but it will pay off.
As a reference point, keep this equation in mind:
Little Money + Low Boss Time Commitment + High Return on Investment = Good Place to Start.
Here are several strategic points to consider when building your case:
• Focus on the strategic reasons WHY to use social media instead of the tactical HOW to use it. It’s easy to get sucked into HOW to use Twitter, for example, but that isn’t really going to help your strategic argument. You can always schedule another time to give a HOW tutorial.
• Research the demographics and user trends of the social media channels you intend to recommend. Show her user demographics that will appeal to your company’s needs.
• Take time to figure out who is talking about your company or product in the social media space and where, when and why the conversations are happening. If you can demonstrate the conversation is happening without you, it strengthens your plea to get involved.
• If NO ONE appears to be talking about you, but they’re talking about your competitors, the same argument applies. It’s also possible that your industry or product doesn’t yet have an active community online, possibly because it doesn’t yet have a host or a home. You can be the first to give it to them. Game on.
• Show how your competitors are using it successfully or otherwise. That’ll increase the importance of discussion very quickly. Build an arsenal of examples of well-done Facebook pages, Twitter personas, and brands in your space that are leading the way. Just make sure you’ve thought about what you might do to differentiate from and/or improve upon what’s there.
• Make sure you translate the outcomes to the business objectives of most interest to your department and your organization as a whole. Demonstrate the anticipated tangible business outcomes your boss can expect from a successful effort - and how you’ll report on them. Show the correlation between the effort/cost associated with engaging in building a social media presence and community with your brand or product in a meaningful and measurable way: number of new business leads, increased Web traffic, measurable uptick in brand awareness in target demographic, improved search engine rankings, trackability of click-throughs, etc.
• Remember to discuss the timeline to the payoff. It helps if your boss knows how long she’ll have to wait before she can claim responsibility for your brilliance.
With careful planning and thoughtful research, you can convince even the staunchest doubters to give social media a try. In these days of tight budgets and lean staff, it would be a lost opportunity to NOT take a closer look at how social media could benefit your business.

Sara Meaney is a partner with Milwaukee-based Comet Branding.

Words like ‘Tweet,’ ‘Tweetup,’ ‘Tweeps,’ ‘Twiterati,’ ‘Twhirl,’ ‘Twitterberry,’ and most recently ‘Twibe,’ and ‘Twintern’ have been surfacing more and more frequently in business vocabulary.
The popularity of the online social media site Twitter is growing rapidly and whether you and your company have jumped on board or not, there are conversations taking place in the ‘Twitterworld’ every minute of the day, and people might be talking (good or bad) about your company on Twitter. It is a conversation you might want to join.
Haven’t had time to set up a Twitter account? Don’t know who to follow or what to even do once you are on there?
For this year’s BizTech Expo event at the Wisconsin Exposition Center at State Fair Park in West Allis, BizTimes Milwaukee has teamed up with Milwaukee-based Comet Branding to offer you help with Twitter.
Stop by the BizTimes Media Booth (#131) on Wednesday, April 29 from 2-5 p.m. and on Thursday, April 30 from 10 a.m. to 12 noon for help setting up your Twitter account at the “Comet Branding Twitter Lounge.” Al Krueger, founder, right brain of Comet Branding, and Sara Meaney, Comet Branding partner, left brain; will help sign you up for an account, establish your ‘Twitter handle,’ take a picture for your profile, provide you with some ‘Twitter Tips,’ give you a list of the top people to ‘follow’ in the Milwaukee community, and even send out your first ‘Tweet,’ right from the Expo.
Sound confusing? Al and Sara can help you decipher some of the quirky Twitter jargon you hear so much about, and do it without needing a ‘Twictionary.’
Al will also air his weekly Comet Branding Internet Radio Show, which routinely features discussions on hot topics, people and issues related to business and the realm of branding, PR and social media, live from the BizTech Expo on Wednesday morning.

Already on Twitter?
Help BizTimes and Comet Branding Twitterfy the Expo! ‘Tweet,’ using #BizTech, about what you are expecting to get out of attending, who and what you hope to see, what you want from our exhibitors, and how we can help you get the most out of your BizTech experience.
Find other people attending and meet up at the first official BizTimes Media ‘Tweetup’ at the BizTech After Hours event on Wednesday, April 29 from 5-7 p.m. Take advantage of the BizTimes ‘Tweetup’ discount by entering the code TWEET during your registration.
BizTimes is leaping into the realm of social media, just like other companies in our neighborhood. As we dabble in the art of Twitter, we’d like to share those experiences with you. We encourage those attending the Expo to ‘Tweet’ about what you are seeing, share your likes and dislikes about the event. Give us your feedback and opinions, and at the same time help make this year’s #BizTech expo Twitterific!

Alysha Schertz is a reporter for BizTimes Milwaukee.

As the mayor of Wisconsin's largest port city on the Great Lakes, I understand the importance of protecting this great resource from invasive species and other environmental hazards. But a new proposed permit by the Wisconsin Department of Natural Resources (DNR) regarding ballast water from ocean-going ships is so far over the top, it may likely sink Wisconsin's shipping sector, and drag down manufacturing and farming with it.

If approved in its current form, it would put Wisconsin at a competitive disadvantage with our neighboring states, causing our ports to lose international shipping business and our state to lose jobs.
How far over the top is the proposal?

It would establish standards for the state that are 100 times more stringent than internationally recognized standards that other Great Lakes states have seen fit to adopt. 

To add to this isolation, Wisconsin's permit would take effect in 2012, four years earlier than our neighbors. The truth is that researchers are struggling to come up with the technology to meet the standards that our neighbors have adopted. No such onboard ballast water cleaning technology exists right now and likely won’t exist within the next three years. The Wisconsin DNR's proposal for standards 100-times even greater may never be technologically feasible. Apparently this reality is not being considered as the DNR drafts it proposal.

The negative economic impact of these excessive standards is also not being considered. If this permit goes into affect, ocean-going vessels will be forced to avoid Wisconsin's three major ports - Superior, Milwaukee and Green Bay - and do their business elsewhere, such as Duluth or Chicago. Our cities and communities would lose revenue, our port terminals would close and workers would be out of jobs in an already struggling economy.

The ripple affect to Wisconsin manufacturers and farmers will be increased costs to get their goods to the international marketplace, as they are forced to use truck or rail to reach alternate ports. Their ability to compete in very competitive markets, such as grain, will suffer.

Because meeting these proposed standards are unachievable, the proposed permit will do little to help protect our lakes, but is certain to harm our state's economy. 

Dave Ross is the mayor of the City of Superior.

Editor's note: Milwaukee Mayor Tom Barrett today delivered his State of the City Address at the Harley-Davidson Museum. The text of his speech follows in a special edition of the Milwaukee Biz Blog.

Fellow Milwaukeeans and special guests, I am pleased to stand before you to present my fifth report on the State of our City. Thank you, Gail for that welcome and introduction, Harley-style.

Welcome to Harley-Davidson's world-class attraction and welcome to the Menomonee Valley. When I took office in 2004, the Harley-Davidson Museum project was at a standstill. I immediately committed my administration to moving forward with the plans and together, with Harley-Davidson and the Common Council, this incredible cultural asset rose out of an old public works yard.

We also saved the taxpayers money by consolidating two public works facilities into one. These projects are never easy, but they are certainly worth our efforts. Thank You Harley-Davidson for your commitment to Milwaukee.

I chose this venue not only because of the Harley-Davidson story, but also because of the story of the Menomonee Valley. I hope when you drove here this morning you took Canal Street, and if you didn't, I strongly encourage you to drive through the Valley soon.

What you see today is in stark contrast to what you would have seen just five years ago. What was then the City's biggest eyesore has become home to growing companies and first-rate attractions. It's an invigorating drive, and during a time when the economic news is not good, it's a great example of what forward thinking can achieve.

It is because of the collective efforts of all our Valley Partners that The International Economic Development Council recently recognized Milwaukee with an award for its achievement in redeveloping the Menomonee Valley. The Valley was recognized as one of the world's 25 best economic development projects. Drive through it, and you'll see why. The Harley-Davidson Museum rightly deserves all the praise and press it receives. This company has survived the Great Depression, the economic turmoil of the 1980s, and other difficult times. What hasn't grabbed a lot of headlines is Harley's commitment to its historic west-side neighborhood. It's there where you'll find the Harley-Davidson Targeted Investment Neighborhood strategy at work. The targeted investment initiative dedicates public and private resources to improving quality of life and strengthening the neighborhood. Working with the City, Harley employees and residents around its headquarters have worked to address nuisance properties, improve public safety, clean up litter, and make home repairs. In fact, 48 percent of neighborhood residents participated in this effort.

I am confident Harley-Davidson will continue to be one of the most successful brands associated with the City of Milwaukee. We are all facing difficult and uncertain times. But just like Harley-Davidson,

Milwaukeeans are resilient. I am fully confident that Milwaukee will withstand the current economic downturn. We will make smart investments, continue to build strong partnerships, provide training to our workforce and improve our public schools. We WILL emerge as a stronger and more competitive city.

Even during this economic downturn, we see signs of optimism. In late 2008, we transformed a brownfield into a success story. We used a remediation strategy to help a central-city business expand in its current location. Medovations, a medical products company, embarked on a $3 million expansion, maintaining its current workforce and adding 12 additional jobs. This is the first physical expansion of this company and we are thrilled to put a brownfield back to use. Equally exciting, the company hires nearly all of its employees from the central city, and provides on-the-job training.

The City celebrated the ninth groundbreaking in the Valley with Charter Wire's new facility, a facility that will be home to 115 employees. Elsewhere in the Valley, the Canal Street Commerce Center, the Harley-Davidson Museum and Derse have all opened for business, and the Potawatomi Casino has expanded.
Through the development of more than a dozen projects, more than 2000 jobs have been created.

I'm proud to say that one of the first new businesses in the Valley is already exceeding our expectations. Palermo's Pizza now has 400 employees and is strongly committed to my Summer Youth Jobs Initiative. In an effort to replicate the success in the Valley, the City has invested $6.4 million in assisting businesses in the 30th Street Industrial Corridor. Through the use of our TIF financing tool, we assisted DRS in upgrading its facility. In 2009, we plan to tackle three of the worst brownfields in the 30th Street Industrial Corridor.

The old tannery on 32nd & Hampton will be part of the Bishop's Creek development.

Further south, we have our sights set on the former Tower Automotive plant, and we're going to clean up the former Esser Paint factory on 31st & Galena. Great progress is being made on Milwaukee's south side in the Airport Gateway Business Improvement District. I'd like to thank Alderman Terry Witkowski for his leadership. We couldn't be more pleased with the progress on the Brewery Project. This $205 million redevelopment will be the first 'sustainable' LEED-certified neighborhood. The city assisted with a $29 million TIF to fund demolition, environmental cleanup, new 'green' streets, sewers and sustainable public improvements.

The Keg House was converted into the Blue Ribbon Lofts. And, we celebrated when the newly-converted Boiler House welcomed it first two commercial tenants. I'm grateful to Joe Zilber for his continued civic philanthropy, and I look forward to working with him for many years to come. One of the keys to a stronger neighborhood is a stronger workforce. I want our workforce development to be the best in the nation in helping those most in need find family-supporting jobs. Since taking over Workforce Investment, we've created a more demand-driven and customer responsive system with activities to connect employers with employees.

The Workforce Board has identified key new partnerships with City employers, such as Supersteel on the Northwest side. Through its customized welding and manufacturing skills training program, the Board helped meet Supersteel's need for an additional 26 trained employees. Growing and attracting green industries is central to my vision for Milwaukee.New green technologies create jobs and lower costs. A 2008 sustainability survey ranked the 50 largest U.S. cities based on water quality, recycling and energy efficiency efforts. Milwaukee ranked 12th, up from 16th in 2006.

And we're not slowing down.

At the current rate of water use, the U.S. will need 16 trillion additional gallons of fresh water per year by 2020. This is equal to one-fourth of the combined outflow of ALL the Great Lakes. 1.2 billion people worldwide suffer from a lack of clean water. 2.6 billion people lack adequate sanitation, primarily due to water conditions. Milwaukee must grow its water economy. Here in Milwaukee, our companies have developed cutting-edge research and technologies associated with treating water and preserving water quality.

We're also home to companies that invent and produce water-quality related equipment. I'm not talking about selling our water. I am talking about growing and selling our expertise with treating freshwater. Water WILL be one of the largest economic growth sectors in the world over the next few decades. And Milwaukee can be the hub for freshwater technologies and research if we do something NOW to plan for our future.

That's where the Milwaukee 7's Water Council comes in. It has a membership of more than 100 water technology companies. Combining that business innovation with UWM in a School of Freshwater Sciences AND the research of the Great Lakes Water Institute is a shared goal that must be realized. Governor Doyle has authorized the school in his budget. Now, we must work to ensure that the financial commitment is there at the end of the state budget process. Imagine a School of Freshwater Sciences with a front door on our incredibly beautiful lakefront.

On the near-south side, we will have the School's freshwater research facilities and a water technology business park. We can and must accomplish this. I want to thank Badger Meter's Rich Meussen, UWM Chancellor Carlos Santiago and GMC President Julia Taylor for their leadership in shaping and pursuing this goal, and I pledge that I will do all I can to make the school and the water technology park a reality. Innovations in the way government delivers services will also improve Milwaukee's competitive standing.

Over the past few months, I have been in discussions with MMSD over its annual $14.6 million natural gas bill. We think it's time for a less expensive option. Just yesterday, I announced that Veolia Environmental Services and MMSD will proceed on the construction of a 17-mile methane gas pipeline that will capture landfill gas in Muskego and deliver it to the Jones Island Water Treatment Facility. Presently, the landfill gas is flared off at the landfill. That's money going up in smoke.

The methane gas will be transported through the pipeline and then converted into a fuel source to heat and dry Milogranite. With the installation of five new methane gas turbines, MMSD will be able to meet its electrical needs and eventually produce excess electricity to put back on the electrical grid. This project will result in lower customer bills for families and businesses, especially our businesses that use a lot of water in production...think Miller beer.

This is a great win-win for businesses and the environment. I want to thank MMSD Director Kevin Shafer, Commissioners Preston Cole and Alderman Ashanti Hamilton, as well as the staff from MMSD and Veolia. This pipeline is also ripe for federal stimulus dollars and we're going to do all we can to get the funding for this and other job-producing projects that help to improve our infrastructure.

I know there are critics of President Obama's stimulus plan. I am not one of them. Congress and the President have made the decision to spend the money. Since our taxpayers are going to help pay that money back, I'd much rather have that money spent in Milwaukee, Wisconsin, than Milwaukie, Oregon.

Since last November, I have been working with Congresswoman Gwen Moore, Congressman Dave Obey, and Senators Herb Kohl and Russ Feingold to make sure Milwaukee's needs were addressed in the bill. Last Friday I met with President Obama and members of his cabinet. I want to also acknowledge the leadership that Common Council President Willie Hines has brought to this issue. The Council and I understand that spending wisely and putting Milwaukeeans to work is paramount. Thank you, President Hines. We have the opportunity to invest in our infrastructure and our workforce. In these difficult times, we have to do all we can to build upon both. Improving our local roads is good for residents and businesses alike.

Attacking lead poisoning lowers health care costs. Weatherizing our older housing stock reduces energy bills and improves the value of City homes. Leveraging federal funds for our police department helps keep our streets safe.

Repairing and improving the KK River channel will enhance the value of nearby neighborhoods and add to the City's green space. Cleaning up the environmental problems at the old Tower Automotive site will lead to future development, more jobs and an increase in the City's tax base. Investing in high-speed and commuter rail will enhance Milwaukee's standing as the state's center of commerce and a national destination. These are the types of activities I want to pursue for funding. These are investments that will pay off in the future and investments that are worth making. We must continue to grow Milwaukee.

In order to grow Milwaukee, we will need to capitalize on partnerships at all levels. Governor Doyle and I recently formed a partnership with the Milwaukee donor community to study the finances of the Milwaukee Public Schools. I'm expecting the work and findings to be completed within the next few weeks. The Governor and I will then present a report and prepare legislation to be taken up by the State Legislature. I can tell you that the briefings I have had on the schools so far are some of the most sobering and difficult meetings I have had since becoming mayor.

The fiscal challenges facing MPS are serious and will require both short and long-term solutions. There are a number of factors that drive the district's financial bottom-line: enrollment, excess facilities, district spending and state school aid formulas. As you know, for years I have been fighting to fix the flaws in the funding of the Milwaukee Parental Choice Program. No matter how you feel about school choice, the fact is Milwaukee property taxpayers pay a disproportionate share of the program's costs.

These costs get attached to the Milwaukee Public School levy, drive up our property taxes, and decrease the amount of money that flows into our classrooms. I am hopeful today that this scenario is about to change. Governor Doyle has included in his budget a provision that phases out after five years the property tax burden caused by not including school choice program students in the calculation of school aids for Milwaukee.

If this provision is included in the final state budget - and I strongly encourage all of you here to contact your state legislator and tell him or her to support the provision - Milwaukee taxpayers will receive $38 million in property tax relief once the phase-in is fully implemented. In the first year alone, we will receive $10 million in tax relief. This is a huge step forward and I want to express my thanks to Governor Doyle. Fixing the school aid funding flaw is only one piece of the puzzle. Unfortunately, there are a lot pieces and not all of them fit together nicely.

As we have worked through the fiscal review of MPS, the issue of school governance has naturally risen from the discussion. I said a week or so ago that it is time for this community to have a very frank and serious conversation about the future of our schools. I don't believe that I'm alone in asking if the structure we have in place today is the best structure to address the issues facing Milwaukee Public Schools now and into the future.

The review of school finances does not address the governance issue. It is the district's finances and performance that raise the governance issue. I have the responsibility to do all I can to ensure the growth and stability of our great city. That responsibility includes doing everything I can to improve the Milwaukee Public Schools. Hiring and retaining great teachers, getting more dollars into the classroom and preparing our students for a bigger and more competitive world are what I want - what most of us want. Improving our schools will not be accomplished with any magic potion or any quick fix. That's why now is the time to have that very frank conversation about the future of MPS. It's a conversation that should be conducted with civility and reason. Teachers are dedicated public servants. A career in the classroom is significant and one involving a great deal of personal sacrifice. Parents rightly want the best education possible for their children and our students should always be our main concern.

Unfortunately, City government is not immune to the international economic downturn. I will prepare our next budget so that it's balanced and doesn't over-burden our residents and businesses. There will be tough cuts.

Not surprisingly, the City's finances are closely related to the condition of the economy. During my first five years in office the City's budget has balanced City services while dealing with declining State aid in a fiscally responsible way. That trend will continue as we address our priorities in difficult times. Governor Doyle's budget contains relatively modest shared revenue cuts. The cuts could have been deeper and I appreciate the Governor's efforts to maintain a funding freeze in 2010.

Nevertheless, the City's budget picture is very cloudy. It is more important than ever that the Mayor and the Common Council address these serious fiscal issues as collaboratively as possible. To that end, I am moving forward on a suggestion offered by Aldermen Michael Murphy and Nic Kovac that we implement joint fiscal planning discussions, which will also involve the Comptroller and representatives from the private sector. In addition, the reconstituted Capital Improvements Committee has the potential to provide serious and well-informed discussion regarding our budget priorities for infrastructure and public buildings. I've also directed my cabinet to continue developing partnerships that will produce efficiencies and tax savings.

From the day I first took office, I have made public safety my top priority. With scarce municipal resources, I still put more cops on the street. The cooperation among police officers, the clergy, community agencies and individuals has led to some very gratifying results.

Homicides of young African American men plunged 65 percent last year-from 54 in 2007 to 19 in 2008. That's still too many homicides and we have much work to do, but it is an astonishing one-year drop. Violent crime is down in all categories.

I am grateful to all the men and women of the Milwaukee Police Department for their hard work. The City funds numerous activities that help to reduce violence in our neighborhoods as well. From the City Attorney's office and the Department of Neighborhood Services, to the Health Department and its focus on family violence prevention through the Commission on Domestic Violence and Sexual Assault, we are making a difference. There is a shared desire in Milwaukee to make our city safer and stronger by reducing crime.

My Office of Violence Prevention has been bringing community stakeholders together. I offer my appreciation to the Homicide Review Commission, our partners in the District and U.S. Attorney's offices, neighborhood groups, and members of the clergy. It's people like Elder Ruben Madison Jr., block club captain on the 3100 block of N. 21st street, who are helping to make the difference. He's teamed up with others to rid the neighborhood of nuisance properties and drug dealing. And with the help of his community liaison officer, enlisted many allies who have worked tirelessly to take back this block. They've done it so well, they're now moving on to the next block and will help the residents there organize their own improvement effort. I'd like to recognize Elder Ruben and the other individuals for contributing to the success of this effort. Please stand and be recognized. Adam Stephens of the City Attorney's Office... Ron Roberts and Matt Dama of the Department of Neighborhood Services... Jake Corr of the District Attorney's Office... Taleeba Mateen and Al Hegwood of Safe & Sound AND, Ray Robakowski, of the Milwaukee Police Department.

I also want to recognize Tina Chang of Syslogic and Don Layden of Metavante for stepping forward and responding to Chief Flynn's request for computer technical support. The department's focus is on data-driven policing, making its IT systems critical to its crime-fighting strategy. Tina is with us today and on behalf of city taxpayers, I thank you.

While crime is down, unfortunately, foreclosures are up. Currently, there are more than 1,800 bank-owned foreclosed properties in the City and more than 4,700 foreclosure filings. Families are being disrupted and our most vulnerable citizens are being impacted. Tenants in foreclosed homes are being evicted with little or no notice. Vacant and boarded-up homes can undermine a neighborhood. They also impact the City's tax base. We're meeting this crisis head on - with strong partners. I convened the Milwaukee Foreclosure Partnership Initiative to help. This group assisted us in developing a coordinated strategy to address the foreclosure issue. More than 100 volunteers representing a broad range of community interests answered the call. I thank them all for their efforts. The partnership developed a plan to intervene with homeowners currently at risk, stabilize neighborhoods and prevent foreclosure issues from developing in the future.

Here are a few of the steps we're taking as a City: Milwaukee will soon launch a Homeownership Consortium that will enhance homebuyer education and financial literacy efforts. We are moving forward with a Court Appointed Mediation program that will bring lenders and borrowers to the table. Similar programs in other parts of the country have achieved considerable success. Thank you to Catey Doyle and the Legal Aid Society for spearheading this program. Alderman Joe Davis and I have been working to secure funding to launch this effort. I'm pleased to announce the City will be contributing $100,000. Thank you, Alderman Davis for your support. And just yesterday afternoon, I spoke to Attorney General J.B. Van Hollen who indicated that his office would contribute a significant amount to the mediation effort as well. In addition, the City has received $9.2 million of federal funding to help address the foreclosure problem. Our plan for using those funds has already been approved by HUD. The funding will be available in a few weeks and we are moving forward to help homebuyers, responsible landlords and developers put foreclosed homes into use. If we are to become a thriving economic engine fueling others, then we will need to build on our regional partnerships. The time is now with the federal stimulus on its way, and the opportunities are exciting.

We need to support and pass the Regional Transit Authority legislation. Our region is much more than interstate highways. An RTA that funds and operates transit will be an asset to Milwaukee and to the region. With an RTA in place we can reverse the death spiral of the current County-operated transit system, expand transit services so workers can be connected to regional jobs and extend commuter rail from Kenosha to Milwaukee. I'm asking all regional leaders to join me in supporting the high-speed rail initiative. There's $8 billion in the stimulus package for this and it has Milwaukee and Wisconsin written all over it. It is also time for regional leaders to join together and demand that federal and state transportation officials recognize that transportation is more than widening highways. It's also about local roads and mass transit.

The first action we should take is to re-direct the state's $21 million appropriation for the construction of the Pabst Farms exit. That money should go into local roads. Let's put those dollars to work repairing potholes and paving local roads that are heavily traveled right now. In tough economic times, we really do need to appreciate what makes Milwaukee such a great place. For example, in 2008, we tied for the second lowest number of fire deaths in well over 50 years. Thank you, Chief Doug Holton and the brave men and women of the fire department. The Health Department formed a partnership with both the Boys and Girls Club and the Fire Department to provide immunizations to Milwaukee citizens. During 2008, the Health Department provided more than 30,000 vaccinations to children and adults representing a 14 percent increase over 2007. Thank you, Commissioner Baker and the staff of the Milwaukee Health Department for your hard work. Thanks also to the many people who are working to help students through the I Have A Dream Milwaukee Program. We officially started our program this past September at Clarke Street School. Last year, we saluted the Kellners' for their generous contribution to cover college tuition costs for the entire first grade.

This year we salute the Brady Corporation for taking on the entire second grade. CEO Frank Jaehnert from Brady is with us today. Thank you, Frank. Thanks to all of you who have participated in my summer youth jobs program. We all need to help build the skills of Milwaukee's future workforce and provide hope in the lives of young people. That's why I'm asking you again to join the Earn and Learn Team. I'm very pleased John Kissinger of GRAEF is the co-chair of this year's program and is with us today. Thank you for your partnership in this very worthwhile endeavor.

Finally, I want to follow-up on an announcement I made at last year's State of the City address. In tough economic times, with less money for family vacations, what better way to spend a summer weekend than to watch the Great Circus Parade.

Yes sireee, step right up. On July 12, Milwaukee will once again host this national treasure. Please join us as we celebrate. There will be many more details coming soon.

We are facing economic challenges not seen in this country for generations. It's important that as we leave here today, we remember the difficulties and challenges our parents and grandparents faced as they made their way through the most difficult economic time our country ever confronted. They were optimistic and confident, and that attitude went a long way. I am confident that Milwaukee will weather this economic storm. I believe in the strength of our community and that the progress we've made will continue through successful partnerships with businesses, unions, and community groups. We do not stand alone; we stand and rise together.

I ask you to be optimistic, to be part of the positive change and to join the progress that's happening in our City. I look forward to working with all of you. Thank you for coming.

Tom Barrett is the mayor of Milwaukee.