February 19. 2014 12:00PM - Last modified: February 19. 2014 12:06PM

UWM Athletics Department hires marketing firm

The University of Wisconsin-Milwaukee Athletics Department today announced a new partnership with Front Row Marketing Services. In a news release, UWM says the partnership with Front Row will help its athletics department, "secure commercial rights revenue, and drive the brand-enhancing sponsorships that will elevate the on and off-field experiences for students, alumni, and Milwaukee Panthers fans around the globe."

Front Row is a subsidiary of the Philadelphia-based Comcast-Spectacor that specializes in selling and evaluating commercial sponsorships as well as securing naming rights related inventory.

"We are extremely excited to begin our partnership with Front Row" said UWM Athletics Director Amanda Braun. "As we look to grow our program and create an even better experience for our student-athletes, it is vital we focus on increasing our external revenues. Front Row's relationships and expertise will put us in an excellent position to be successful and assist us in enhancing our student-athletes' and coaches' efforts on the field, in the classroom, and in the community."

UWM is a member of the Horizon League and has 15 NCAA Division I sports programs.

"The University of Wisconsin-Milwaukee sets the standard for success in the Horizon League" said Eric Smallwood, senior vice president for Front Row. "The success of the Milwaukee Panthers student-athletes on and off the field demonstrates a commitment to excellence that will resonate strongly with marketers' brand objectives. It is a distinct privilege to be representing the Milwaukee Panthers and to be working with Amanda Braun. We believe in the success Braun cultivated at Northeastern University, a member of the Colonial Athletic Association, and are very confident that Braun will further grow the history of success at UWM."