"These are great markets for Camping World/Good Sam to expand to," said Marcus Lemonis, chairman and chief executive officer of Lincolnshire, Ill.-based Camping World. "These locations fit nicely into our existing footprint and have a strong base on Campingworld.com customers as well as Good Sam Members already in the area. We are excited to move forward in our own growth while serving our customers' outdoor, RV and camping needs."
The company considers the Saukville site to be its “Milwaukee market” entry retail center.
The store will feature motorhomes and towables from the manufacturers and brands including Winnebago Industries, Fleetwood, Thor Motor Coach, Itasca, Coleman, Heartland, Keystone, Forest River, Cross Roads, Monaco, Holiday Rambler, Jayco, Starcraft and Coachmen.