January 16. 2013 11:30AM

Corporate Report Wisconsin ceases publication

  
After 28 years on the newsstands, Corporate Report Wisconsin has ceased publication.

A note at the publication’s web site states, “The December 2012/January 2013 issue of Corporate Report Wisconsin was the final publication of the magazine. It has been a pleasure delivering Wisconsin business news to you in our magazine. Thank you for your support!”

Corporate Report Wisconsin was published by Nei-Turner Media Group Inc. in Williams Bay. The company purchased the title from Midwest Business Media in December 2010.

Corporate Report publisher Barbara Krause told BizTimes that the decision to cease publication stemmed from insufficient advertising and the rising costs of printing and circulating a statewide magazine.

“The costs to produce a monthly publication continue to rise. It was a bottom line business decision. We have 18 other titles. Corporate Report just wasn’t performing,” Krause said. “We’re disappointed it didn’t work. We worked hard on our circulation. It was difficult to stay solvent in the print industry as a statewide magazine with so many regional publications available to businesses. We see many businesses opting for digital-only marketing plans in 2013. Costs to produce a monthly publication also continue to rise, with paper and postage expense increases.”

At its height, the magazine had a circulation of 23,000, Krause said.

The publication’s most recent editor was former Milwaukee Journal Sentinel reporter Marie Rohde, who declined to comment about the decision.

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