October 26. 2012 10:00AM - Last modified: October 26. 2012 10:10AM

Geraghty named vice president of Marketing and Public Relations at Children’s Hospital

The Children’s Hospital of Wisconsin has appointed Tricia Geraghty as the first corporate vice president for Marketing and Public Relations, the hospital announced Wednesday.

Geraghty will enter her new leadership role with more than 10 years of marketing and brand strategy experience from Marquette University, where she currently serves as vice president of Marketing and Communication.
In addition to helping develop the university’s first brand initiative, “Marquette University. Be the Difference,” Geraghty contributed to the school’s social media campaigns and helped establish the Marquette brand on a broader geographic basis.
Peggy Troy, president and chief executive officer of Children’s Hospital and Health System said she is delighted to have Geraghty join the hospital team.
“Tricia will be responsible for the comprehensive marketing strategy for Children’s Hospital in alignment with our strategic plan,” Troy said. “She will help us further define and implement a marketing plan that strengthens our market position locally, regionally and nationally, and that inspires support for Children’s Hospital as one of our community’s greatest assets.”
Geraghty earned a master’s degree in Business Administration at the University of Chicago-Booth School of Business and completed her bachelor’s degree in History at the University of Illinois at Urbana Champaign.
She will start her new position Nov. 27.