A group of 22 writers, from publications like MotorHome magazine and the Lexington (Ky.) Herald-Leader, are in Green Bay for a three-day trip designed to showcase the area’s attractions from sports-related activities to its culinary attributes.
Brad Toll, president and CEO of the Greater Green Bay Convention and Visitors Bureau, said these kinds of tours can pay dividends in a matter of weeks, as the authors offer up copy to their respective publications and readers.
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