The event will draw 11,000 people from across the country, comprising members of Northwestern Mutual and their families.
The company’s annual meeting will have an estimated economic impact of approximately $8 million for the local economy and occupy about 12,676 hotel room nights.
"We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and chief executive officer of Visit Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area's economy. We look forward to welcoming the Northwestern Mutual attendees to Milwaukee and creating great experiences for them while they're here."
For Northwestern Mutual, it’s an opportunity for the company’s employees and financial professionals to reflect on another strong year. The company announced dividends of close to $5 billion (the second largest in history) to participating policyowners and maintains best possible ratings.
"Few if any companies came through economic crisis as strong as Northwestern Mutual,” said Northwestern Mutual chairman and CEO John Schlifske. “We’ve built a reputation as a financial security company for all seasons, delivering exceptional value in all financial products over the long term.”
The goal of the five-day meeting is to further develop Northwestern Mutual’s field force. Financial representatives network, mentor their peers, learn new information, discuss best practices, engage in continuing education opportunities and share ideas.
Northwestern Mutual will be conducting events and seminars for its financial representatives at the Frontier Airlines Center, the BMO Bradley Center and at metro hotels, including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel & Resort and the Pfister Hotel. In addition, the company is sponsoring activities for the financial representatives’ families at venues such as the Milwaukee Art Museum, Discovery World, Milwaukee Public Museum, Paradise Landing Indoor Water Park in the Hilton Milwaukee City Center, Milwaukee County Zoo and Betty Brinn Children’s Museum.