The mixed reviews on the future of the economy and the accelerating growth of global competitors in the marketplace led the company to develop the survey.
"Our goal is to identify where Wisconsin companies that survived the recession compare now to national and international benchmarks of their competitors," said Chelsea Krause, senior partner at Prioritized.
Prioritized LLC was recently founded on the basis that customers, in any business, determine the level of success. The company, through rigorous analysis and predictive models plans to help companies transform customer insights and business intelligence into practical and effective strategies and tactics that drive sustainable growth, said Krause.
"Business success is determined by what the customers are doing," Krause said. "Yet research shows that only 5 percent of 3000 separate companies surveyed were truly customer focused. Our goal is to help companies realize how they can become a truly customer focused organization. We are sensitive to the direction of company leadership resulting in organization-wide alignment activities, and ultimately affecting the organizational culture to make it truly customer prioritized."
According to Krause, 80 percent of companies surveyed believe they are being customer focused, but only six percent of their customers agree with that assessment.
"We are committed to helping Midwest companies become stronger, more agile and resilient and we believe the way to do that is for more companies to become customer prioritized,"
To participate in the Wisconsin Business Heartbeat survey click here. Participating firms will receive complimentary and personalized benchmark reports for their company, Krause said.