The U.S. Bank app serves consumers' growing interest in tablet banking. According to the 2011 Fiserv Consumer Trends Survey, 45 percent of current and prospective tablet owners use or would like to use them for banking.
Using the iPad app, U.S. Bank customers can check their account balances and activity, complete account to account transfers, view and pay bills, send and receive person-to-person payments and remotely deposit checks simply by snapping a picture. Customers can download the iPad app from the iTunes app store via a link on the U.S. Bank site.
"Our customers are already using tablets to access their U.S. Bank accounts through the device's browser, so we know the demand for tablet banking exists and is growing," said Niti Badarinath, senior vice president and head of mobile banking, U.S. Bank. "Launching an app allows us to deliver a user experience specifically designed for the unique attributes of a tablet, such as the larger touch-screen and a more interactive interface."
The U.S. Bank iPad application is built on the Mobiliti Enterprise platform, which powers other mobile services for the bank, such as text banking and apps for the iPhone and Android phones. This provides U.S. Bank with integrated channel management and analytics across multiple mobile access modes, giving them a view of how consumers use each mode and how they move between them for different tasks. It also allows the bank to extend its proven mobile risk mitigation and security features to the tablet.
Consumer usability testing was employed during the app development process to ensure that the final product was intuitive and user friendly, and that it included the most sought-after capabilities. The app will continue to be refined based on user feedback.
"A significant portion of tablet owners are using them for banking activities, and as tablet ownership increases, demand for financial services delivered via tablet will increase as well," said Mike Gianoni, group president, Financial Institutions Group, Fiserv.
"With Mobiliti, U.S. Bank is well positioned to meet their customers' current and future desires for digital financial services through tablet and mobile devices," said Erich Litch, division president, Digital Channels, Fiserv.