The new name stems from the trefoil knot, which derives its strength from its simplicity - reflecting the value the company’s team provides by simplifying the complexities of today's business climate.
The new Trefoil Group identity, developed through the agency’s proprietary TrueCenter branding process, emphasizes a commitment to continue advancing the firm’s expertise and services in ways that help clients see clearly toward achieving their most important goals.
Company founder Mary Scheibel remains principal, John Scheibel is chief executive officer and Andy Narrai, formerly chief operations officer, will assume the new role of president.
Scheibel is chair of the Council of Small Business Executives (COSBE) operated by the Metropolitan Milwaukee Association of Commerce (MMAC).
“Business leaders are dealing with a range of complex issues – sophisticated offers, multiple decision makers, diverse markets,” Scheibel said. “It’s easy to get mired in the details. The strength of Trefoil Group comes from our ability to get to the heart of our clients’ issues and execute the compelling strategies and communications they need to succeed.”