The labels are intended to put an end to “missing operator manual frustrations” by giving owners of equipment such as lawn mowers and snow blowers instant access to important information about their products by using a smart phone.
The serialized QR labels will enable homeowners with a smartphone to gain access engine-specific information quickly and easily.
The QR label will deliver a customized mobile website with engine specific information including: operator's manual; an illustrated parts list; a GPS dealer locator; and customer service representatives.
"Once you scan the QR code with your smart phone, you will be directed immediately to information that is specific for the engine that's on your mower. Searching for your model will not be necessary," said J.P. Benjamins, product marketing manager for Briggs & Stratton.
To implement the new QR codes, Briggs & Stratton formed a cross-functional team that included representatives from the marketing, sales, operations and information technology (IT) departments.