May 02. 2012 11:00AM - Last modified: May 02. 2012 11:51AM

Wainwright to headline Wisconsin Entrepreneurs Conference

Serial entrepreneur Julie Wainwright, whose meteoric business highs and lows have included, and her current company, The RealReal, will speak at the Wisconsin Entrepreneurs’ Conference, to be held June 5-6 at Milwaukee’s Pfister Hotel.

Wainwright is the former CEO of the now-defunct and current CEO of The RealReal, a luxury consignment website. She is the author of “Reboot: My Five Life-Changing Mistakes and How I Have Moved On,” a book chronicling her experiences at and
She has more than 25 years experience in consumer and Internet marketing with those and other companies such as Clorox, Software Publishing, Berkeley Systems and, which sold for more than $100 million following her tenure as president and CEO. She has been an executive-in-residence at HummerWinblad, a noted California venture capital firm. Wainwright will lead off the conference the morning of Tuesday, June 5.
“Julie Wainwright knows first-hand the ups and downs of being an entrepreneur, so her story is both inspiring and informative. We’re excited to have her speak to Wisconsin’s entrepreneurial community,” said Tom Still, president of the Wisconsin Technology Council.
Wainwright will join Bob Dorf, co-author of “The Startup Owners’ Manual” and a serial entrepreneur who has helped define lean startup principles, who will speak the afternoon of June 5 during the 10th annual conference.
The Wisconsin Entrepreneurs’ Conference is produced by the Tech Council, the independent, non-profit science and technology advisers to the governor and the Legislature.
To register to attend, visit