April 23. 2012 11:00AM

Wisconsin water delegation goes on India trade mission

The Wisconsin Economic Development Corp. is leading a business delegation to India.

The delegation, which departed April 22, is focusing on sales to India’s rapidly expanding water and waste water market.
The mission is in partnership with the Milwaukee Water Council, BioForward and the U.S. Department of Commerce. The mission is funded in part through a grant award with the U.S. Small Business Administration. Targeted industry sectors for this mission include water technology-related products and services, pollution control equipment and water purification systems.
“The Indian market, and its 1 billion plus population, presents lucrative opportunities for Wisconsin exporters of water technology related equipment and services,” said Paul Jadin, chief executive officer and secretary of the WEDC. “Wisconsin companies will find opportunities in sanitation, urban water supply improvement, rainwater capture, and municipal waste treatment, with additional opportunities in providing consulting and design services to the Indian water industry.”
Jadin said Wisconsin, particularly Milwaukee, with more than 130 water technology companies, has become a national leader in water technology. The WEDC has partnered with the Milwaukee Water Council to establish the Water Research and Business Accelerator Center. The University of Wisconsin-Milwaukee is home to the first School of Freshwater Sciences in the nation. The Great Lakes Water Institute, the largest freshwater research institute on the Great Lakes, is also based in Milwaukee.
The trade mission will visit New Delhi, Kolkata and Chennai, a major industrial hub. The mission includes market briefings, facility tours of leading Indian firms and municipal agencies, business appointments with potential customers and distributors, and attendance of the Aquatech India 2012 trade show.
Wisconsin's exports to India in 2011 totaled $344 million, up 46 percent over the previous year.
Participants in the India Trade Mission include officials from Aquarius Systems, North Prairie; ASA Analytics/Applied Spectrometry Associates, Inc., Waukesha: Economic Development Corp. of Manitowoc County;Sweet Water Foundation, Milwaukee; Xela Innovations LLC, Glendale; the Milwaukee Water Council:;  the Greater Milwaukee Committee.