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The Bradley Center Sports and Entertainment Corp. today said it will increase the facility fee for tickets to athletic events by 25 cents starting with the 2012-13 season.
The increase raises the Bradley Center's facility fee to $1.25 for tickets priced at $12 or less and to $1.60 for tickets priced above $12.
Bradley Center president Steve Costello said the fee increase on tickets to Milwaukee Admirals, Milwaukee Bucks, Marquette Golden Eagles and Milwaukee Mustangs games will help address the facility's immediate need for additional revenue as the community works to develop a long-term solution for the aging arena.
"As the community considers the merits of a new arena or another solution, it is important that the center remain a viable economic driver, job creator and community asset," Costello said. "We are an aging facility with limited revenue-generating capacity, and we need more now. Facility fee revenue helps us address mounting operational and maintenance needs, enhance the fan experience and extend the life of Mrs. Pettit's generous gift to the people of Wisconsin."
Team facility fees generated just more than $1 million in revenue for the Bradley Center in 2010-11, and Costello estimated the 25-cent increase would generate an additional $200,000 per year.
The Bradley Center instituted a facility fee on tickets to athletic events four years ago, after having had a facility fee in place on most concert and special event tickets for the past 15 years.
"Facility fees on tickets are a sports and entertainment industry standard," Costello said. "Nonetheless, we have tried to be sensitive and moderate with the 2012-13 increase, and the Bradley Center continues to have one of the lower facility fees among local venues. This modest increase will allow us to continue to invest in the Bradley Center and provide a top-quality entertainment experience to the 1.5 million people who pass through our doors every year," Costello said.
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