February 03. 2012 2:00AM - Last modified: March 15. 2012 12:09PM

Milwaukee Biz Blog: ‘What business are we in?’

By Jim Butman

If, as a company leader, you did not lose a heartbeat over the bankruptcy filing of Kodak, Barnes and Noble, Blockbuster and AMR Corporation (American Airline's parent) or Google's pending purchase of Motorola phones, you should have. When previously solid businesses run out of cash, there are lessons to be learned. In particular, never forget the vital strategic question, "What business are we in?" For more, read today's Milwaukee Biz Blog by business model innovation expert Kay Plantes.


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