Northwestern Mutual Life Insurance Co. Inc. is embarking in 2012 on the largest recruiting effort in the Milwaukee company's 155-year history.
During the course of the year, Northwestern Mutual intends to add more than 2,000 financial representatives and 3,000 financial representative interns.
The company said expanding its network of financial representatives is imperative for keeping pace with the demonstrated need for Northwestern Mutual's tailored planning approach, and its asset protection, growth and savings solutions. A poll conducted by Harris Interactive last year found that Americans overwhelmingly prefer choices that deliver higher quality, long-term growth and guarantees, vs. options that are cheaper and faster in the short term, but may be higher risk or deliver less return over the long term.
In 2011, Northwestern Mutual added more than 350,000 new policies, the largest annual total in almost 20 years.
"People want off the rollercoaster ride of short-term economic and market uncertainty. They're stopping the ride and stepping off because they're shifting their focus to variables they can control and seeking trusted advice in the process," said Steven Mannebach, vice president of field growth and development at Northwestern Mutual.
In 2011, the company successfully recruited more than 2,200 financial representatives, which represents a 55-percent increase over its results five years prior.
The company expects that more than 50 percent of new financial representatives will be career changers: professionals who believe that they have reached the ceiling in their current occupation and are looking for an opportunity to grow in a challenging jobs market.
"We're seeing an uptick in energized professionals who are looking for new opportunities to grow in their professional lives and who are immediately attracted to the opportunity to work with an industry leader," Mannebach said. "These career changers are motivated by the rewards, both personally and professionally, of helping people shape and execute plans to realize their life goals."
Northwestern Mutual recruits ‘career changers’
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