Neenah Paper today announced it has purchased the branded premium paper portion of Wausau's Fine Paper division.
"The acquisition of Wausau brands strengthens the breadth of our existing Fine Paper business with added scale in the marketplace, prospects for growth in new channels such as retail, and the opportunity to provide our customers with better service," said Julie Schertell, president of Neenah Fine Paper. "Astrobrights is the market leading brand in the bright, vivid color segment of our market. We are excited to add this strong brand to our portfolio, as well as the complimentary textures in the Royal brand family. I'm very pleased with our customers' responses following our initial announcement, as well as the support we have received from the Wausau organization throughout the initial transition phase. As of today, we are taking orders on our new brands and we're well-positioned for a smooth transition with our customers."
Neenah's primary focus in the coming months will be the effort to integrate the acquired division.
Neenah Paper is headquartered in Alpharetta, Ga., and operates a plant in Neenah, Wis.
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